A Forbes article caught my eye today. Written by Martin Zwilling, he references a new book by Nathan Furr and Paul Ahlstrom – Nail It Then Scale It, The Entrepreneur’s Guide to Creating and Managing Breakthrough Innovation.You can read his post at the link.
In essence the model is:
- Nail the Pain
- Nail the Solution
- Nail the Go-To-Market Strategy
- Nail the Business Model
- Scale it
In terms of helping Entreprenurs plan their start up, this book would appear to have some compelling contact. Martin has a link to the book in his post or you can find out more from the link below (full disclosure: Amazon Associates Link) – or just go to Amazon directly. Definitely one for my iPad I think!
Nail It then Scale It: The Entrepreneur’s Guide to Creating and Managing Breakthrough Innovation
I think keeping up with new thinking and ideas is a great way to try to stay ahead? Are You?
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