What is a Strategy? Try my Six Minute Strategy Analyser to Find Out

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What is a Strategy?

Does your Business need Strategic Direction? Even if you think you have a clear strategy, let me challenge your assumptions with my Six Minute Strategist Strategy Analyser

In this Six Step Strategy Analyser, I will help you to create a framework for your business strategy and objectives for the next three to five years.  To me the essence of strategy is setting the direction for your business and this tool is designed to help you to start that process.

Watch this introductory video to see what I have prepared for you…

I want you to ask yourself three questions…

[Read more...]

Raising Venture Capital? Before you do, take a look at my Course!

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Are you raising Venture Capital?

If you are you might like to meet up with me and spend a couple of hours asking me lots of questions about the process and what you should do?

 

Yes, I know time is precious.

What if you could ask all those questions and not have to spend half a day coming up to London to meet with me?

Here is a brief introductory video…

You can find the Course here – http://jbdcolley.com/startup

[Read more...]

6MS Episode 62 Do you want to get Smarter in 2013?

 

Is 2013 the year of getting Smarter?  If your name is Marc Binkley from marketing and social media sales Consultancy firm Sleeping Barber it is.

 

 

Marc has designed a “Self Directed Learning Project” which is akin to a self designed MBA which he is under taking in 2013.  You can find out more about it on his Blog at The Sleeping Barber - http://sleepingbarber.com/self-directed-learning-project-in-brand-growth/

Marc has designed a structure and a methodology which he has then populated with resources, both offline and online, to help him achieve his goal.

He was kind enough to agree to be interviewed for my podcast on iTunes, A Conversation with the Six Minute Strategist, and I have embedded the interview below so that you can access it easily.

Marc’s syllabus also includes 50 of the best business books he has come across.  While we all have our view on what should be in this list, I think Marc’s list is well considered and I certainly have identified several books on the list which were new to me.

If you want to follow his programme, he has set out a slide deck on his blog – http://sleepingbarber.com/self-directed-learning-project-in-brand-growth/ –  which you can also access and download from Slideshare – follow this link.

As a postscript to the interview, I am offering you a free Six Minute Strategist 2013 Calendar – in US and UK versions – which contains 12 of my most highly rated Podcasts as well as a bonus section which draws your attention to Tim Ferriss’s 3 “Four Hour” books.

The blog post relating to this may be found at http://jbdcolley.com/calendar.  Alternative you can download it for free and without any sign ups from my Slideshare account at this link for the US Version and at this link for the UK version.

I hope you enjoy the interview and get a lot of value from Marc’s programme.  My thanks to him for sharing his time with us.

If you would like to connect with me, sign up for my mailing list or send me an invitation to connect on Linkedin at [jbdcolley[at]aol[dot]com.

Thank you for joining the Conversation.

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Do you know the 12 Steps to a Social Media Marketing Audit?

12 Steps to a Social Media Marketing Audit

 

Do you know the 12 Steps of a Social Media Marketing Audit?

If you are looking to review your Social Media Marketing Strategy with me or anyone else, I believe it is helpful to work together to systematically assess your current situation.

To do this I have devised 12 Questions – Six Offline Questions and Six Questions relating to your current Online activities.

I have also made this brief video to help to explain the questions and why I think they are important.

So to Summarise, the Six Offline Questions are:

  1. Summarise your Products and Services
  2. Explain your Pricing Structure
  3. Who are your Customers?  Where do you expect to find them online?
  4. What are your current offline and online marketing strategies?
  5. What are your channels to market?
  6. What is your marketing budget?  How do you currently allocate this?

The Six Online Questions are:

  1. What is your website URL?
  2. Which Social Media Platforms are you/your business on?  Provide links to all pages/platforms
  3. What online content do you produce?
  4. How well connected are you Online
  5. Do you use email to contact your customers?  How?
  6. What are your social media marketing/online Marketing Objectives?

If you want to discuss your Social Media Strategy with me today call me on +44 7813 672 612 or email me at jbdcolley[at]aol[dot]com

At the end of the Video (and the Slide Presentation) I briefly introduce you to the Six Pillars of Social Media Strategy which are:
  1. Platform Strategy
  2. Content Strategy
  3. Influencer Strategy
  4. Email Strategy
  5. Social Media Marketing Funnel
  6. Metrics

These are the Six Pillars I will use if we work together on your Social Media Marketing Strategy.

I have uploaded the Slides in the video to Slideshare and they are also downloadable for your convenience.

If you want to discuss your Social Media Strategy with me today call me on +44 7813 672 612 or email me at jbdcolley[at]aol[dot]com

Thank you for joining the Conversation!

 

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What does the UK Technology Mid Market look like?

What does the UK Technology Mid Market Look Like?

I have been working in the UK Technology Sector since 1998 and have spent hours and hours analysing the sector.  While my research is far from complete, I have identified over 1,300+ companies in the UK mid-market, which I define as companies with revenues of £5m to £100m.  This is fertile ground for Private Equity companies as well as Corporates seeking to make acquisitions in the UK market.

I thought it would be interesting to share a little of my research results to give you and idea of what the UK Mid-Market sector looks like.  (Please note: The data in this piece of analysis has been sourced from Companies House returns which only cover England and Wales.)

Many of my clients have sought acquisitions based on very limited criteria including revenues and geography and I will use these two variables to illustrate the composition of  the market.

Turnover

The stratification of these business by turnover tells an interesting story;

  • £5m-£10m – 453 companies (34.6%)
  • £10m-£15m – 263 companies (20.1%)
  • £15m-£20m – 152 companies (11.6%)
  • £20m-£30m – 186 companies (14.2%)
  • £30m-£40m – 81 companies (6.2%)
  • £40m-£50m – 54 companies (4.1%)
  • £50m-£100m – 119 companies (9.1%)

Notice, that 80% of the companies have £30m revenues or less.  The distribution of these companies by revenues is shown in the graph below.

 

Graph showing the distribution of UK Mid Market Technology companies by revenues

Geographical Distribution

When addressing a market, the geographical location of a company is a key factor in evaluating its suitability to whatever strategic purpose is being considered.  I have always found it helpful therefore to be able to analyse the geographical location of company data sets.

In the image below you can see the geographical distribution of the 1300+ companies in the data set.

Map of the UK Mid Market Technology Companies

In the image below, I have drilled down to examine the companies which are in the South East of England, showing how more detailed analysis can be achieved.

South East England UK Mid Market Technology Companies

 

 

 

What next?

This work leaves many questions unanswered. Here are a few…

  • What sectors and subsectors are they working in?
  • What strategies are these companies adopting?
  • How profitable are they?
  • What does their 5 year track record looks like?
  • Who owns these companies?
  • Are they independent?  Subsidiaries of international companies? Part owned by Private Equity firms?
  • Are they acquisitive?
  • Are they struggling, surviving or soaring in this market?
  • Are they in need of external capital?
  • Are the owners/directors looking to sell their businesses and retire?
There is still much work to do.  
If you are interested in raising capital or doing M&A deals in the UK Technology Mid-Market sector, why not give me a call or drop me an email to discuss your strategic objectives.  You can reach me at jbdcolley[at]aol[dot]com.  
Thank you for joining the Conversation.
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Six Minute Strategist 2013 Marketing Calendar for Entrepreneurs

 

Following on from my Previous blog I wanted to highlight the Podcasts and Blogs that I am recommending for 2013 in my Six Minute Strategist 2013 Calendar.  These were summarised in the blog but I thought you might like a pictorial summary of the Tremendous Twelve!  So here they are…

 

John Jantsch

Duct Tape Marketing Blog

The Duct Tape Marketing Podcast

 

Jamie Tardy

The Eventual Millionaire Blog

The Eventual Millionaire Podcast

Christopher Penn and John J. Wall

Marketing Over Coffee Blog

Marketing Over Coffee Podcast

 

Andrew Warner

Mixergy Blog

Mixergy Podcast

 

David Siteman Garland

The Rise to the Top Blog

The Rise to the Top Podcast

Mitch Joel

Six Pixels of Separation Blog

Six Pixels of Separation Podcast

 

Pat Flynn

Smart Passive Income Blog

Smart Passive Income Podcast

 

 

Michael Stelzner

Social Media Marketing Blog

Social Media Marketing Podcast

Robert Bruce and Brian Clark

Copyblogger.com Blog

Internet Marketing for Smart People Radio By CopyBlogger Media Blog - The Podcast

 

Trent Dyrsmid

Online Income Lab Blog

Online Income Lab Podcast

 

Derek Halpern

Social Triggers Blog

Social Triggers Podcast

 

Chris Ducker

Chris Ducker Blog

Virtual Business Lifestyle Podcast

 

Bonus Content!!!

 

Tim Ferris

Tim’s Blog

The Four Hour Work Week, The Four Hour Body and The Four Hour Chef!

With the Bonus Content, this gives you Thirteen for Thirteen – Thirteen essential marketing resources for 2013.  You can download the UK version below:

You can download the US version at Slideshare here.

I am absolutely convinced, based on my experience of their content in 2012, that these podcasts and blogs will provide you with great ideas and strategies to really lift your business’s marketing in 2013!

Happy Christmas to you all!

 

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12 Marketing Podcasts for Entrepreneurs – 2013 Calendar

As it is Christmas, I thought that I would give you an early Christmas Present as well as try to inspire you for 2013.

A Christmas Stocking stuff full of amazing sources of brilliant content!

I have collected together my favourite 12 Podcasts which I believe will give you, the Entrepreneur, great value, fantastic ideas and above all inspire you to take your business forward in 2013.

You can see the Slideshare embedded deck below:

To make it even more fun, I have created a 2013 Calendar also on Slideshare, which you can download for free and with no sign ups.  This has one Podcast per month and will remind you to go and listen to a different one each month.  Where appropriate I have included links to iTunes and to the associated Blog.  Please note there are no affiliate links whatsoever in this post, after all its Christmas and the time of gifts and goodwill.

The Calendar is available in UK and US versions (public holidays).

This is the US Calendar

These are the people who inspire me – I hope they inspire you!

In no particular order…

Duct Tape Marketing – Jon Jantsch

Apart from being an amazing Author of three great business books, Duct Tape Marketing,      The Commitment Engine and The Referral Engine, John has a great podcast with fantastic guests.  His website has a great list of resources and you can also download a free ebook” 7 Essential Stages of a Total Online Presence“.

The links to his website and the iTunes podcast are below.

http://www.ducttapemarketing.com

https://itunes.apple.com/gb/podcast/duct-tape-marketing/id78797836

The Eventual Millionaire – Jamie Tardy

Jamie conducts some great interviews with successful entrepreneurs who are Millionaires.  They share their story and through their experience, Jamie aims to help you, the Eventual Millionaire.  The Podcasts are great fun but contain some serious content and are well worth subscribing to on iTunes.  Her site also contains links to her interviews under the Case Studies section.

http://www.eventualmillionaire.com

https://itunes.apple.com/gb/podcast/how-to-become-millionaire/id414496714

Marketing Over Coffee – John Wall and Christopher Penn

John and Christopher present a weekly discussion format podcast which covers the latest developments and controversies in Online Marketing.  Their discussions, combined with an active Linkedin Group, are both entertaining and very informative.  I also find their “Almost Timely Newsletter” which comes out once a week, well worth signing up for.

http://www.marketingovercoffee.com

https://itunes.apple.com/gb/podcast/marketing-over-coffee/id251299460

Mixergy – Andrew Warner

Andrew is the maestro of the Entrepreneurial Interview.  With over 800 great interviews conducted, his meticulous preparation results in well structured and incisive discussions with successful entrepreneurs.  He offers over 80 courses in his membership site, Mixergy Premium,  which you may consider joining once you have listened to some of his interviews.

http://mixergy.com

The Rise to the Top – David Siteman Garland

David’s show is never dull – he has such great energy.  He always has real “A List Mediapreneurs” and I have learned a great deal from listening to his interviews.  His site has a great blog and his product recommendations are worth reviewing too!  If you have any doubts, just go and listen to one episode, but don’t blame me if you develop an addiction for the podcast (I did!).

http://www.therisetothetop.com

https://itunes.apple.com/us/podcast/rise-to-top-1-badass-show/id395547693

Six Pixels of Separation – Mitch Joel

Mitch provides one of the most intelligent discussions on marketing that I have found on the Internet.   He has great interviewees and often does a double hander with Joe Jaffe and neither of them is afraid to be controversial.  Mitch has written a best selling book, Six Pixels of Separation which is also well worth a read.

http://www.twistimage.com

https://itunes.apple.com/us/podcast/six-pixels-separation-marketing/id157616278

Smart Passive Income – Pat Flynn

Pat’s blog and podcast are one of the riches resources on the web for Entrepreneurs who want to improve their online marketing, as well as understand better the road to a passive income.  Pat’s free ebook on how to write, publish and market an online ebook is a great worthwhile download in its own right.  Pat offers fantastic value for his readers and listeners and I very much enjoy is podcast and blog.  If that was not enough, he also has some brilliant How To videos which can be found on YouTube and I recommend subscribing to his channel there.

http://www.smartpassiveincome.com

https://itunes.apple.com/us/podcast/smart-passive-income-podcast/id383084001

Social Media Marketing – Michael Stelzner

Although Social Media Examiner has been a cornerstone of the online blogging world for many years, the podcast only started in July this year and is on episode 18 as I write.  That having been said, it is definitely not one to miss.  Michael has had some amazing guests and also provides some great advice and resources.  Listen out for his voice over man – a brilliant american cockney, Guv!

http://www.socialmediaexaminer.com

https://itunes.apple.com/us/podcast/social-media-marketing-podcast/id549899114

CopyBlogger – Robert Bruce and Brian Clark

This site, as it title suggests, focus on the detailed matter of content creation and the importance of copywriting.  That having been said, the interviews with great interviewees are always engaging and this is the sort of podcast that Evernote was built for.  Try listening and not taking notes!  They also offer Scribe Content Marketing software to show you how they do it.

http://www.copyblogger.com

https://itunes.apple.com/gb/podcast/internet-marketing-for-smart/id402427480

Online Income Lab – Trent Dyrsmid

Trent’s podcast is full of helpful and practical advice to make the most of your online presence.  You do not need to be in the “make money online space”, if you are creating content he will help you to do it faster and smarter. Trent is a strong advocate of outsourcing low value and repetitive tasks and this can be a real time and money saver for small businesses.  His resources section is worth checking out on his Blog here.

http://onlineincomelab.com

https://itunes.apple.com/us/podcast/the-online-income-lab-blog/id442831905

Social Triggers – Derek Halpern

This podcast and blog focus on the psychology of online marketing and Derek covers some really clever and thought provoking material in a totally accessible way.  His interviews are also brilliantly engaging and well worth the time subscribing to in iTunes.

http://socialtriggers.com

https://itunes.apple.com/us/podcast/social-triggers-insider-marketing/id498311148

Chris Ducker

It is impossible to produce a list like this and not include Chris Ducker.  I listened to every one of his “Virtual Business Lifestyle” podcasts and these can be found on Tunein – see the link below.  Chris will shortly be launching another podcast and based on the past,  it will be on my iTunes subscription list the day it launches.  Chris has an active Facebook community which is worth following and a great blog.  When I thinned out all my mailing list subscriptions, Chris’s stayed firmly in there!

http://www.chrisducker.com

http://tunein.com/radio/Virtual-Business-Lifestyle—Online-Business-Start-Up-Entrepre-p412751/

Bonus: The Four Hour Work Week - Tim Ferris

The Art of Meta-Learning.  OK, strictly speaking this is not a podcast or a blog but a trilogy of three books which will help you to challenge the way you organise your life and your business and at the same time teach you some of Tim’s brilliant techniques for Meta Learning or hour to learn 80% of what you need to know in 20% of the time.  Four sentences does not begin to do Tim’s work justice – go out and buy one of the books.  Then try NOT to buy the other three.  I have the Four Hour Work week on my iPad but I am having to buy the paperback to use it as a reference guide.  Now how many books can you say that about today?

http://www.fourhourworkweek.com

http://fourhourbody.com

http://fourhourchef.com

Please note there are no affiliate links whatsoever in this post, after all its Christmas and the time of gifts and goodwill.

I wish you all a very Merry Christmas, Happy Hanukkah or whatever your Creed or Faith,   a very Happy Holiday to you all!

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What are the Benefits of Twitter?

What are the benefits of Twitter?

 

What are the Benefits of Twitter?

In the last post in this series, I discussed the Benefits of a Social Media Funnel.

In this post, I want to move on to look at some of the Social Media platforms and I want to start with Twitter.

Here is the video….

Twitter needs to be an important part of any integrated Social Media Strategy.

Its unique format means that you can have a conversation – due to the limit of 140 characters

You can listen to the conversations of those you are following and, just as importantly, you can listen to what others (including your customers) are saying about you, your company and your products and services.

The scale of the platform means that there is an incredible diversity of conversations going on all the time and when you combine this with the platform’s search capability you can use it to keep yourself informed on a wide variety of topics.

Taking the search capabilities a step further, you can use the platform to research topics as so many tweets link to great content which has been posted out on the web.

You can use Twitter as a syndication tool for your own content sharing blogs, podcasts and videos to name but three.  Twitter is also very good at sharing pictures.

Finally, as you can follow an initial limit of 2,000 other Twitterers with very few limitations, you can search for people who are relevant to your business and extend your network by following and conversing with them.

I hope you find this discussion helpful.

If you would like to know more you can contact me directly for a no obligation discussion to see whether I can help you with your Social Media Strategy.

You can reach me by email at jbdcolley[at]aol[dot]com or call me on my UK cell phone +44 7813 672 612.

In the next video in this series I am going to look at the Benefits of Google+

Thank you for joining the Conversation

 

 

 

6MS Episode 61 Would you like to Share some App Man Secrets?

Would you like to share some App Man Secrets?

 

I recently met Simon K Williams, Founder of AppMan Secrets and Author of Rich App, Poor App and he kindly came in to record a podcast interview.

At the end of the interview he has an Amazing time limited offer on the Secret App Formula 12 DVD Box Set - for the Six Minute Strategist Community which I have set out on this blog post below.

If you are interested in producing your own commercially successful mobile Applications, this is Not to be Missed!

This is the longest podcast I have done, primarily because my guest was so entertaining and providing such great value.

He explained the background to AppMan Secrets, his company which enables first time Moblile App creators to get it right and avoid many of the pitfalls that new App creators fall into.

In the Podcast Simon discusses the Architecture of Product Development for small businesses and shows how small businesses often make their greatest return from their second generation products, which are often in a completely different market sector to their first generation product.

You can listen to the interview below.

Rich App, Poor App

Simon’s book covers all the steps you need to consider when creating an App, including some very useful templates.  The chapters include:

  • Avoid rookie mistakes
  • Know your niche
  • Know your customer
  • App Principals
  • App Architecture
  • Dry Product Testing
  • Secret App formula
  • Blast marketing
  • Refine your App

If you would like to buy Simon’s book it is available on Amazon and there is a link (affiliate) below:

Secret App Formula 12 DVD Box Set

RRP £1597.00  Time Limited Offer* Only £597.00!! ($948.00)

Yes – I want to buy it now! – Take me to App Man Secrets Now!

Please tell me more! Take me to the Six Minute Strategist Secret App Formula Page

App Man DVD Course

 * 25th December 2012

Full Disclosure: The links to Amazon and Secret App Formula on this page are  Affilate Links. Please note, I may be an affiliate for products that I recommend. If you purchase those items through my links I will earn a commission. You will not pay more when buying a product through my link. In fact, I oftentimes am able to negotiate a lower rate (or bonuses) not available elsewhere.
Plus, when you order through my link, it helps me to continue to offer you lots of free stuff. :)   Thank you, in advance for your support!”

 

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What are the Benefits of a Social Media Funnel?

 

What are the Benefits of…a Social Media Funnel?

In my last post in this Series, I discussed the Benefits of Engaging on Social Media.

In this, the third Video in the series, I would like to discuss with you the benefits of having a Social Media Funnel.

Here is the video….

 


A Social Media Funnel is all about moving prospective customers from the outer reaches of the web, through your social media properties and content so that they convert.  There is a Six Stage Process to this

  • Find Me
  • Know Me
  • Like Me
  • Trust Me
  • Do Business With Me
  • Evangelise Me
When you are designing your online marketing strategy you need to have this structure in your mind and make sure that everything you do helps this process.  

I hope you find this discussion helpful.

If you would like to know more you can contact me directly for a no obligation discussion to see whether I can help you with your Social Media Strategy.

You can reach me by email at jbdcolley[at]aol[dot]com or call me on my UK cell phone +44 7813 672 612.

In the next video in this series I am going to look at the Benefits of Twitter.

Thank you for joining the Conversation

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