Six Minute Strategist Social Media Ecosystem – Web Sites Lists

In conjunction with my last post, I have compiled a list of over 600 social media sites by function – rather than process.

I have created some pages on my site under the Six Minute Strategist heading and hope they may be of some help to you.

There are several headings; the headings and links are shown below:

Communication

Collaboration and Authority

Multimedia

Brand Monitoring

Search

Virtual Worlds

Other

Please click on the headings to be taken to the corresponding page.  If you know of sites – and I am sure that there are many – which are not on my list – please comment or email me and I will continue to update the list.  If you like this please RT – Thanks

Six Ps of Planning – Prior Planning & Preparation Prevents Poor Performance

Inspiring Facebook Pages Image.003

In my previous post on Social Media Process – PLEASE – I introduced the first Magic Hexagon looking at the process of being actively involved in Social Media.  I don’t want to call it a campaign.

 

 

This Process – PLEASE – covered Planning, Listening, Executing, Access-orising, Searching and Evaluating.


 

 

 

 

 

I now want to take you down into more detail – the next level of Magic Hexagons below this one.  These look like this.

 

 

 

In this post, I am going to discuss the Planning Magic Hexagon in more detail.

I have identified six core segments (of course!) and these are shown in the Planning Magic Hexagon.

The first key decision is to decide what subject matter you want to cover.  This can be personal or professional.  The best advice that I have been able to glean is the following.

How ever you come at Social Media you need to be original and to create great CONTENT.  You should be passionate and expert, ideally at the same time.  You should come at Social Media because you feel you have something to contribute to the conversation rather than just joining the conversation for the sake of it. This is not intended to put you off but to encourage you to think about what you are good at – and everyone is good at something.  It is important to remember above all that you are sharing this with your audience.

Think about the WHY?  What is the objective of your Social Media engagement.

It can be financial – to make money. Nothing wrong with that.  At the other end of the spectrum, it might purely be for the pleasure of getting out there, it could be personal – to engage more, or professional – to raise your personal profile and develop your personal brand.

What ever your objective is you need to work it out – how can you travel if you do not know the destination?

Your next task is to consider carefully your Audience.  Without stating the obvious, you should ensure that you align the objective with the audience.  Furthermore, the style of your blog should be appropriate.  Are you going to focus on one part of the age spectrum or will your content have a broad appeal?  Consider where and how you might reach your audience? Ultimately the aim is to bring them back to your site, but you will need to know where to find them.

What medium will you use to put out your message.  Blogs started out as written text but now platforms such as wordpress make images, audio recording and video all possible.  They can be used on their own or in combination.  Making your message multi-media will certainly improve its appeal and traction.  You will need to consider the search engine optimisation (SEO) implications but that is a subject for another blog.

You must be prepared to make the time commitment.  Presenting your subject, to your target audience to achieve your objective – takes time.  Time relates to commitment, consistency and quality.  Making the commitment over a period of months or years.  This is not a one week project.  Consistency is important to your audience.  They want to grow with you and learn from you.  You must therefore feed them with regular and high quality content. Again its that CONTENT word back again.

Here at last is some good news.  The plethora of free sites, sources and tools means that today this does not have to be an expensive undertaking.  I will look at the details of hows and wherefores in future posts but apart from your time/opportunity cost, nearly everything (or indeed possibly everything) you need to do can be done for free, including all the software, hosting, tools, platforms and applications you will need to reach your audience.

So there you have it – the Six Minute Strategist’s introduction to planning YOUR Social Media engagement.

Looking to improve your Copywriting Skills?

This Free Six Day Video Training Course will show you;

  • How to Grab your Readers by the Throat – with Headlines
  • Six Essential Components of a Sales Pitch
  • Six Surprisingly Powerful (and Simple) Power Words
  • Six Soft Skills behind a Great Promo Video
  • Six Common Mistakes and How to Avoid Them
  • …then I have a Question for You!

Social Media – what on earth does it all mean?

While much is spoken, written and videoed about Social Media and Web 2.0 I still found it a daunting task when I started to research the web out there to try to make sense of it for my business.

I want to be able to connect my Corporate Strategy knowledge to my Social Media knowledge as I believe the two are inextricably linked.  But if I couldn’t “get it” how could I explain to my clients.  Months of work and reading have followed but this is where I started.

When I started out I had six questions?

1. Why does my company have a website?

2. Who comes to the website?

3. Where do they come from?

4. Why do they come?

5. Do they find what they want?

6. Do we engage with them as a result of their visit?

In response I can summarise my answers as follows;

cos we have to,

don’t know, don’t know, don’t know, don’t know, don’t know

…no.

Brochureware (web 1.0) probably does more harm than good to your business as your competitors probably offer a more interactive experience to their customers.  This then is my challenge and why I have embarked on this blog and this journey to learn about Social Media and the rapidly evolving world out there.

For me Social Media is all about communicating and interacting.

Penny Power puts it very well when she talks about “Know Me, Like Me, Follow Me” in her book of the same name.  Another way of looking at it was equally well expressed by Joel Comm in Twitter Power 2.0 –  “Like Me, Know Me, Trust Me, Pay Me”.  Networks then work in many dimensions but they require time and have considerable complexity and depth.

Once we begin to understand we need a structure to understand our network, we realise we need a strategy to address that network in a coherent and organised way.

There are three ways of reaching out to your network- verbally, through video and of course, the written word.

The prime platform for audio communication is the podcast, thousands of which can be found on itunes (and other good podcast providers!).  YouTube dominates the video space and of course blogging (in all its forms including micro blogging on twitter) is an excellent example of the power of the written word.

As the weeks go on, I will share with you my exploration of the Social Web and try to suggest other sites and sources, tricks and tips to enlighten and enhance your Social Media experience.

Please share your comments and thoughts with me below.  After all this is a conversation….