How to Podcast? Part 2: Launch, Promotion and Syndication Strategy

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If you are producing a Podcast, are you reaching as wide an audience as possible?

This post is all about Launch, Promotion and Syndication for your Podcast!

 

 

Episode 64 – A Conversation with the Six Minute Strategist Podcast

Launching Your Podcast

For advice on a launch strategy, I can do no better than refer you to Chris Ducker’s excellent post on this.  It was reading this blog post that prompted me to look against my podcast statistics and to write this blog post and podcast episode (of course).

Chris explains the key steps to preparation and launch and gives some great tips on how to do well in iTunes, especially in the first eight weeks after launch.  One key point to note is that you cannot rank in the New and Noteworth section of iTunes until you have published three episodes – so definitely follow Chris’s advice to get your first three episodes out in the first week after launch.

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How to Podcast? Part 1: Not Just How, But Also Why?

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I have recently been reviewing my Social Media Strategy and have taken a look at my Podcast analytics.

 

 

 

Since launching my Podcast, A Conversation with The Six Minute Strategist in October 2011, I have recorded 62 episodes which have been downloaded a total of over 710,000 times!!!

To me that was a staggering surprise!  And my thanks to you all who have downloaded and listened to my Podcast.

Stitcher Radio

A quick announcement – I am very excited to tell you that my Podcast, A Conversation with The Six Minute Strategist – is now available on Stitcher Radio.  If you listen to Stitcher Radio please check out the Podcast there.

Introducing Podcasting

In these two episodes/posts, my intention is to help you to consider whether Podcasting is for you and whether you should make it part of your Online Marketing Strategy.  I was reading my friend, Chris Ducker’s blog and he explained how he launched his new Podcast The New Business Podcast – you can read the blog post here.

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Do you know the 12 Steps to a Social Media Marketing Audit?

12 Steps to a Social Media Marketing Audit

 

Do you know the 12 Steps of a Social Media Marketing Audit?

If you are looking to review your Social Media Marketing Strategy with me or anyone else, I believe it is helpful to work together to systematically assess your current situation.

To do this I have devised 12 Questions – Six Offline Questions and Six Questions relating to your current Online activities.

I have also made this brief video to help to explain the questions and why I think they are important.

So to Summarise, the Six Offline Questions are:

  1. Summarise your Products and Services
  2. Explain your Pricing Structure
  3. Who are your Customers?  Where do you expect to find them online?
  4. What are your current offline and online marketing strategies?
  5. What are your channels to market?
  6. What is your marketing budget?  How do you currently allocate this?

The Six Online Questions are:

  1. What is your website URL?
  2. Which Social Media Platforms are you/your business on?  Provide links to all pages/platforms
  3. What online content do you produce?
  4. How well connected are you Online
  5. Do you use email to contact your customers?  How?
  6. What are your social media marketing/online Marketing Objectives?

If you want to discuss your Social Media Strategy with me today call me on +44 7813 672 612 or email me at jbdcolley[at]aol[dot]com

At the end of the Video (and the Slide Presentation) I briefly introduce you to the Six Pillars of Social Media Strategy which are:
  1. Platform Strategy
  2. Content Strategy
  3. Influencer Strategy
  4. Email Strategy
  5. Social Media Marketing Funnel
  6. Metrics

These are the Six Pillars I will use if we work together on your Social Media Marketing Strategy.

I have uploaded the Slides in the video to Slideshare and they are also downloadable for your convenience.

If you want to discuss your Social Media Strategy with me today call me on +44 7813 672 612 or email me at jbdcolley[at]aol[dot]com

Thank you for joining the Conversation!

 

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Six Minute Strategist 2013 Marketing Calendar for Entrepreneurs

 

Following on from my Previous blog I wanted to highlight the Podcasts and Blogs that I am recommending for 2013 in my Six Minute Strategist 2013 Calendar.  These were summarised in the blog but I thought you might like a pictorial summary of the Tremendous Twelve!  So here they are…

 

John Jantsch

Duct Tape Marketing Blog

The Duct Tape Marketing Podcast

 

Jamie Tardy

The Eventual Millionaire Blog

The Eventual Millionaire Podcast

Christopher Penn and John J. Wall

Marketing Over Coffee Blog

Marketing Over Coffee Podcast

 

Andrew Warner

Mixergy Blog

Mixergy Podcast

 

David Siteman Garland

The Rise to the Top Blog

The Rise to the Top Podcast

Mitch Joel

Six Pixels of Separation Blog

Six Pixels of Separation Podcast

 

Pat Flynn

Smart Passive Income Blog

Smart Passive Income Podcast

 

 

Michael Stelzner

Social Media Marketing Blog

Social Media Marketing Podcast

Robert Bruce and Brian Clark

Copyblogger.com Blog

Internet Marketing for Smart People Radio By CopyBlogger Media Blog - The Podcast

 

Trent Dyrsmid

Online Income Lab Blog

Online Income Lab Podcast

 

Derek Halpern

Social Triggers Blog

Social Triggers Podcast

 

Chris Ducker

Chris Ducker Blog

Virtual Business Lifestyle Podcast

 

Bonus Content!!!

 

Tim Ferris

Tim’s Blog

The Four Hour Work Week, The Four Hour Body and The Four Hour Chef!

With the Bonus Content, this gives you Thirteen for Thirteen – Thirteen essential marketing resources for 2013.  You can download the UK version below:

You can download the US version at Slideshare here.

I am absolutely convinced, based on my experience of their content in 2012, that these podcasts and blogs will provide you with great ideas and strategies to really lift your business’s marketing in 2013!

Happy Christmas to you all!

 

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12 Marketing Podcasts for Entrepreneurs – 2013 Calendar

As it is Christmas, I thought that I would give you an early Christmas Present as well as try to inspire you for 2013.

A Christmas Stocking stuff full of amazing sources of brilliant content!

I have collected together my favourite 12 Podcasts which I believe will give you, the Entrepreneur, great value, fantastic ideas and above all inspire you to take your business forward in 2013.

You can see the Slideshare embedded deck below:

To make it even more fun, I have created a 2013 Calendar also on Slideshare, which you can download for free and with no sign ups.  This has one Podcast per month and will remind you to go and listen to a different one each month.  Where appropriate I have included links to iTunes and to the associated Blog.  Please note there are no affiliate links whatsoever in this post, after all its Christmas and the time of gifts and goodwill.

The Calendar is available in UK and US versions (public holidays).

This is the US Calendar

These are the people who inspire me – I hope they inspire you!

In no particular order…

Duct Tape Marketing – Jon Jantsch

Apart from being an amazing Author of three great business books, Duct Tape Marketing,      The Commitment Engine and The Referral Engine, John has a great podcast with fantastic guests.  His website has a great list of resources and you can also download a free ebook” 7 Essential Stages of a Total Online Presence“.

The links to his website and the iTunes podcast are below.

http://www.ducttapemarketing.com

https://itunes.apple.com/gb/podcast/duct-tape-marketing/id78797836

The Eventual Millionaire – Jamie Tardy

Jamie conducts some great interviews with successful entrepreneurs who are Millionaires.  They share their story and through their experience, Jamie aims to help you, the Eventual Millionaire.  The Podcasts are great fun but contain some serious content and are well worth subscribing to on iTunes.  Her site also contains links to her interviews under the Case Studies section.

http://www.eventualmillionaire.com

https://itunes.apple.com/gb/podcast/how-to-become-millionaire/id414496714

Marketing Over Coffee – John Wall and Christopher Penn

John and Christopher present a weekly discussion format podcast which covers the latest developments and controversies in Online Marketing.  Their discussions, combined with an active Linkedin Group, are both entertaining and very informative.  I also find their “Almost Timely Newsletter” which comes out once a week, well worth signing up for.

http://www.marketingovercoffee.com

https://itunes.apple.com/gb/podcast/marketing-over-coffee/id251299460

Mixergy – Andrew Warner

Andrew is the maestro of the Entrepreneurial Interview.  With over 800 great interviews conducted, his meticulous preparation results in well structured and incisive discussions with successful entrepreneurs.  He offers over 80 courses in his membership site, Mixergy Premium,  which you may consider joining once you have listened to some of his interviews.

http://mixergy.com

The Rise to the Top – David Siteman Garland

David’s show is never dull – he has such great energy.  He always has real “A List Mediapreneurs” and I have learned a great deal from listening to his interviews.  His site has a great blog and his product recommendations are worth reviewing too!  If you have any doubts, just go and listen to one episode, but don’t blame me if you develop an addiction for the podcast (I did!).

http://www.therisetothetop.com

https://itunes.apple.com/us/podcast/rise-to-top-1-badass-show/id395547693

Six Pixels of Separation – Mitch Joel

Mitch provides one of the most intelligent discussions on marketing that I have found on the Internet.   He has great interviewees and often does a double hander with Joe Jaffe and neither of them is afraid to be controversial.  Mitch has written a best selling book, Six Pixels of Separation which is also well worth a read.

http://www.twistimage.com

https://itunes.apple.com/us/podcast/six-pixels-separation-marketing/id157616278

Smart Passive Income – Pat Flynn

Pat’s blog and podcast are one of the riches resources on the web for Entrepreneurs who want to improve their online marketing, as well as understand better the road to a passive income.  Pat’s free ebook on how to write, publish and market an online ebook is a great worthwhile download in its own right.  Pat offers fantastic value for his readers and listeners and I very much enjoy is podcast and blog.  If that was not enough, he also has some brilliant How To videos which can be found on YouTube and I recommend subscribing to his channel there.

http://www.smartpassiveincome.com

https://itunes.apple.com/us/podcast/smart-passive-income-podcast/id383084001

Social Media Marketing – Michael Stelzner

Although Social Media Examiner has been a cornerstone of the online blogging world for many years, the podcast only started in July this year and is on episode 18 as I write.  That having been said, it is definitely not one to miss.  Michael has had some amazing guests and also provides some great advice and resources.  Listen out for his voice over man – a brilliant american cockney, Guv!

http://www.socialmediaexaminer.com

https://itunes.apple.com/us/podcast/social-media-marketing-podcast/id549899114

CopyBlogger – Robert Bruce and Brian Clark

This site, as it title suggests, focus on the detailed matter of content creation and the importance of copywriting.  That having been said, the interviews with great interviewees are always engaging and this is the sort of podcast that Evernote was built for.  Try listening and not taking notes!  They also offer Scribe Content Marketing software to show you how they do it.

http://www.copyblogger.com

https://itunes.apple.com/gb/podcast/internet-marketing-for-smart/id402427480

Online Income Lab – Trent Dyrsmid

Trent’s podcast is full of helpful and practical advice to make the most of your online presence.  You do not need to be in the “make money online space”, if you are creating content he will help you to do it faster and smarter. Trent is a strong advocate of outsourcing low value and repetitive tasks and this can be a real time and money saver for small businesses.  His resources section is worth checking out on his Blog here.

http://onlineincomelab.com

https://itunes.apple.com/us/podcast/the-online-income-lab-blog/id442831905

Social Triggers – Derek Halpern

This podcast and blog focus on the psychology of online marketing and Derek covers some really clever and thought provoking material in a totally accessible way.  His interviews are also brilliantly engaging and well worth the time subscribing to in iTunes.

http://socialtriggers.com

https://itunes.apple.com/us/podcast/social-triggers-insider-marketing/id498311148

Chris Ducker

It is impossible to produce a list like this and not include Chris Ducker.  I listened to every one of his “Virtual Business Lifestyle” podcasts and these can be found on Tunein – see the link below.  Chris will shortly be launching another podcast and based on the past,  it will be on my iTunes subscription list the day it launches.  Chris has an active Facebook community which is worth following and a great blog.  When I thinned out all my mailing list subscriptions, Chris’s stayed firmly in there!

http://www.chrisducker.com

http://tunein.com/radio/Virtual-Business-Lifestyle—Online-Business-Start-Up-Entrepre-p412751/

Bonus: The Four Hour Work Week - Tim Ferris

The Art of Meta-Learning.  OK, strictly speaking this is not a podcast or a blog but a trilogy of three books which will help you to challenge the way you organise your life and your business and at the same time teach you some of Tim’s brilliant techniques for Meta Learning or hour to learn 80% of what you need to know in 20% of the time.  Four sentences does not begin to do Tim’s work justice – go out and buy one of the books.  Then try NOT to buy the other three.  I have the Four Hour Work week on my iPad but I am having to buy the paperback to use it as a reference guide.  Now how many books can you say that about today?

http://www.fourhourworkweek.com

http://fourhourbody.com

http://fourhourchef.com

Please note there are no affiliate links whatsoever in this post, after all its Christmas and the time of gifts and goodwill.

I wish you all a very Merry Christmas, Happy Hanukkah or whatever your Creed or Faith,   a very Happy Holiday to you all!

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What are the Benefits of a Social Media Funnel?

 

What are the Benefits of…a Social Media Funnel?

In my last post in this Series, I discussed the Benefits of Engaging on Social Media.

In this, the third Video in the series, I would like to discuss with you the benefits of having a Social Media Funnel.

Here is the video….

 


A Social Media Funnel is all about moving prospective customers from the outer reaches of the web, through your social media properties and content so that they convert.  There is a Six Stage Process to this

  • Find Me
  • Know Me
  • Like Me
  • Trust Me
  • Do Business With Me
  • Evangelise Me
When you are designing your online marketing strategy you need to have this structure in your mind and make sure that everything you do helps this process.  

I hope you find this discussion helpful.

If you would like to know more you can contact me directly for a no obligation discussion to see whether I can help you with your Social Media Strategy.

You can reach me by email at jbdcolley[at]aol[dot]com or call me on my UK cell phone +44 7813 672 612.

In the next video in this series I am going to look at the Benefits of Twitter.

Thank you for joining the Conversation

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Can you be a Linkedin Super Sleuth?

 

Can you be a Linkedin SuperSleuth?

Last week I raised the questions whether Linkedin had missed a trick?

In updating my old business connections using their business cards, I found that the old email addresses were not being picked up by Linkedin and therefore my reconnection requests were not getting through.

I would hope that Linkedin would take some steps to address this minor short coming in their otherwise excellent platform.

Is there another way to reconnect with your older network connections if you have their business card but they have moved job?

I thought I should be able to work round this.  So here are my suggestions for a bit of Linkedin Super Sleuthing to solve the problem.

I must stress that I am only advocating these strategies for people you Genuinely know and not as a SPAM tactic.

These suggestions are also alternatives to InMail (of which you may have a limited number) or sending indirect requests through your network which can be a bit tedious for them if done too often.

Using Groups

See if you have any Groups in common.  If so, it is relatively simple to go to their profile in the Group and on the right hand side you will see an option – Send Message.  It could not be more simple – click on that and send him/her a message explaining that you would like to get in touch again.  I would suggest that you explain that you have met when they were working at a previous firm (what ever is on the business card) and that you would like to be in touch again.

Then put in your email address and invite them to send you a connection or alternatively, if they would be kind enough to reply to the message with their current email, you will send them a Linkedin Connection invitation.

What if you have no Groups in Common?

Super Sleuth Tip number Two is to find an open group in which they are a member, join it, repeat the process above and then, gracefully, retire from the Group.

What if they are not a Member of a Group at All?

The next step is to see where they are currently working and check if there is a Company Page on Linkedin for them.  If there is and you can find a 1st Degree Connection who works at the company, this will enable you to identify the company’s email format and you can replace the names and send an invitation.  This sometimes is problematic if the email format uses secondary initials which you may not know.

No Common Connections?

Don’t stop there yet.  The next tip is to go over to the Company’s website and look for a news or press release which often has a contact name at the foot of the release.  This too will help you with the email format.

Often email details for the C-Suite are available openly and this is another way to solve the email format problem.

No Luck there either? Try Twitter or Google+

The next step is to go over to Twitter and search for them on Twitter.  Many professional people, but not all, have Twitter accounts and you can you can @ them a message saying you would like to connect with them again.  If you follow them and then they follow you back you can have a Direct Message (DM) exchange which is private.

If you do not have any luck with Twitter, the next Social Media Platform to try is Google+.  Go to your Google + Account and open up your Circles.  There is a tab “Find People” which you can click on.  Once you recognise the persons profile you can drag them to a new circle.  To reach out to them post a comment in your stream under “Share Whats New…” and reach out to them.

If all that does not work?

If this has not enabled you to reconnect, and presumably, you are pretty determined if you have not given up yet, then the simple solution is to call your contact at their company using the number from the company’s website.  Not very Web 2.0 but effective!

The last strategy I would suggest is trying their mobile phone as many people try to keep their mobile phone number even if they move companies.  You can start by trying a text message and, only if that does not succeed, try a call.

Have you got any suggestions for this issue.  If you have I would really like you to share them with me and the Six Minute Strategist Community.

If you want to connect with me on Linkedin – this is a link to my profile.  Send me a connection request at jbdcolley[at]aol[com].

Thank you for Joining the Conversation!

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What are the Benefits of Engaging on Social Media

What are the benefits of engaging on social media

 

What are the Benefits of Engaging on Social Media?

In the last video I discussed the overall benefits of a Social Media Strategy.

 

 

Now I want to look a little more closely about the benefits of Social Media Engagement and why it pays to get involved and engage with your audience who are, after all, potential customers.

In this video I discuss the topic under the following headings:

  • Listen
  • Be Selective
  • Be Social
  • Be Responsive
  • Be Adaptable
  • Be Original – Be Yourself!

I hope you find this discussion helpful.   If you would like to know more you can contact me directly for a no obligation discussion to see whether I can help you with your Social Media Strategy.

You can reach me by email at jbdcolley[at]aol[dot]com or call me on my UK cell phone +44 7813 672 612.

In the next video in this series I am going to look at the Benefits of A Social Media Funnel.

Thank you for joining the Conversation

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What are the Benefits of a Social Media Strategy?

 

What are the Benefits of a Social Media Strategy?

If you are new to Social Media then this series of videos will help you to consider whether you should be putting more effort into your Social Media Strategy.

 

This is the first video in which I address the subject as a whole…

In this video I consider Six Benefits, following the Six Minute Strategist Methodology.  Of course, there are many more but in the interest of brevity and clarity I have focused on:

  • Community
  • Multi Media
  • Audience
  • Engagement
  • Analysis
  • Save Money
I hope you find this a helpful introduction to the topic.  If you would like to know more you can contact me directly for a no obligation discussion to see whether I can help you with your Social Media Strategy.  
You can reach me by email at jbdcolley[at]aol[dot]com or call me on my UK cell phone +44 7813 672 612.

In the next video in this series I am going to look at the importance of Engaging on Social Media.

Thank you for joining the Conversation

Has Linkedin Missed A Trick? An Open Letter to Linkedin…

Has Linkedin missed a Trick?

I am a firm supporter of Linkedin and find the platform an excellent way to work with my business connections but I do have one gripe?

Let me tell you my story…

Over the 20+ years I have been in business, I have met literally thousands of business contacts and I still have 99% of their cards.

I met many of these people before Linkedin was even thought of and had to rely on a filing system and then software packages like Outlook and Address Book on my Mac.  How quaint I hear you say :)  !!!

I am now systematically reviewing my contacts and I am keen to connect with as many of them as I can on Linkedin to make the most of the platform.

The Problem is that many of them have moved jobs – and continue to do so regularly.  If I have their card from their previous job and the email has been disabled (understandably) by their previous employer, then I cannot reconnect with them on Linkedin

Now I have to ask you – Am I missing a Trick?

Is there something I am not doing right?

It would be immensely helpful, in my view, if Linkedin gave us the option of adding our old business email addresses as a means for older contacts to reestablish contact with us.  I know that these email addresses could not be verified by Linkedin but do they really need to be?

As my Primary address has already been verified, Linkedin knows who I am and that these other addresses are useful for contacts trying to find me.

This would of course be an option for me making it easier to be found and would not be obligatory.  I would not have to add these addresses if I did not want to.

From the perspective of someone seeking to reconnect with a former contact, I would be able to legitimately use the address on the business card I was orginally given to make the approach, proving that I had prior contact with the person I am approaching.

I do not believe this is spam nor can I see any reason why the recipient would not want to hear from me.  Indeed, if he does he need only decline the request.

The velocity with which people move jobs will not change but keeping up with them remains a challenge.  I believe that if Linkedin would enable this change it would make it much easier to keep in touch with the business contacts in our network without affecting the overall quality of the Linkedin Platform.

What do you think?

Has Linkedin Missed a Trick? Is there a simple work around to this problem – if there is I would love to hear it? or am I misguided in wanting to make the most of an extremely useful business tool and should not be following up with contacts who have moved on to a new job?

You can find me at  www.uk.linkedin.com/in/jbdcolley

Tell me what you think by leaving a comment below, especially if you work for Linkedin! :)

Thank you for joining the Conversation!

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