Are You Strategic about Social Media?

are you strategic about social media

This has been a busy week with a speaking engagement at Salisbury Big Business Event.  I would like to thank everyone involved for making it a great event and I really enjoyed meeting a wide range of business people, exhibitors and other speakers.

 

 

Karren Brady, an eminent British business woman and Deputy Chairman of West Ham Football club gave a very inspiring keynote on her experience as a woman in the business of Football.

In case you were unable to make the event, I would like to share with you my thoughts about Social Media Strategy and how to use Social Media Marketing to really engage with your customers.

My talk was entitled “How NOT to be the next Comet – Marketing in the Connected Economy“.  Comet was an electrical retail business in the UK which lost its connection with its customers and went bust.  It metamorphosed from being a retailer to being a high street show room for Amazon.

I have made a 12 minute video, embedded below, in which I have covered all the main points from my Presentation and below this you can download the slides which are on Slidedeck.

The full slide deck can be downloaded from Slideshare and is provided for you below.

Marketing in the Connected Economy from jbdcolley

Comments following the Presentation

Here are a few of the Tweets and Comments I received following the presentation:

“If you are looking for a superb strategist, tutor and social media expert, John would be a great asset to help make the most of your business. John is personable and a professional, I cannot reccomend him enough.” Eliot Jones, President, Salisbury Chamber of Commerce

@personnelplace Very welcome, thanks for yours! Really enjoyed today’s presentation at SBBE.

@futrsocial thank you very much for a extremely informative and engaging talk yesterday!

@personnelplace Morning John – many thanks again for yesterdays seminar – such useful advice that I will be putting into practice!

@tylrsguesthouse Good presentation today @SalisburyBBE Thanks to @jbdcolley

@puncturesafew Very stimulating and thought provoking presentation you gave this afternoon at BBE Salisbury

@simonwardphoto A great talk from @jbdcolley about ‘How Not To Be The Next Comet’

@eliotcjones Great to listen to @jbdcolley @SalisburyBBEcorporate strategist, blogger and social media specialist. Thank you John for your advice

@wiltshirehour @KenziaDigital @SalisburyBBE How remiss of me ! Apart from previous mentions, credit due to @jbdcolley for his sound advice.

Kenzia Digital Salisbury Presentation – 12 Ways to be more Effective with Social Media Marketing

Amanda Kennedy from Kenzia Digital, a fellow speaker at the event, has kindly given me permission to share her complementary presentation which covers 12 specific pieces of advice on how to be more effective in Social Media Marketing.  You can also find Amanda’s presentation on Slideshare here.

Salisbury Big Business Presentation from Kennedy PR

If you would like to know more about the Strategic use of Social Media for your marketing, why not get in touch with me to discuss how I might be able to help your business.

Why not sign up for my weekly VIP Newsletter to get exclusive content about Business Strategy and Marketing to help your business, including instant free Access to my Six Minute Strategy Review now.

 

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12 Marketing Podcasts for Entrepreneurs – 2013 Calendar

As it is Christmas, I thought that I would give you an early Christmas Present as well as try to inspire you for 2013.

A Christmas Stocking stuff full of amazing sources of brilliant content!

I have collected together my favourite 12 Podcasts which I believe will give you, the Entrepreneur, great value, fantastic ideas and above all inspire you to take your business forward in 2013.

You can see the Slideshare embedded deck below:

To make it even more fun, I have created a 2013 Calendar also on Slideshare, which you can download for free and with no sign ups.  This has one Podcast per month and will remind you to go and listen to a different one each month.  Where appropriate I have included links to iTunes and to the associated Blog.  Please note there are no affiliate links whatsoever in this post, after all its Christmas and the time of gifts and goodwill.

The Calendar is available in UK and US versions (public holidays).

This is the US Calendar

These are the people who inspire me – I hope they inspire you!

In no particular order…

Duct Tape Marketing – Jon Jantsch

Apart from being an amazing Author of three great business books, Duct Tape Marketing,      The Commitment Engine and The Referral Engine, John has a great podcast with fantastic guests.  His website has a great list of resources and you can also download a free ebook” 7 Essential Stages of a Total Online Presence“.

The links to his website and the iTunes podcast are below.

http://www.ducttapemarketing.com

https://itunes.apple.com/gb/podcast/duct-tape-marketing/id78797836

The Eventual Millionaire – Jamie Tardy

Jamie conducts some great interviews with successful entrepreneurs who are Millionaires.  They share their story and through their experience, Jamie aims to help you, the Eventual Millionaire.  The Podcasts are great fun but contain some serious content and are well worth subscribing to on iTunes.  Her site also contains links to her interviews under the Case Studies section.

http://www.eventualmillionaire.com

https://itunes.apple.com/gb/podcast/how-to-become-millionaire/id414496714

Marketing Over Coffee – John Wall and Christopher Penn

John and Christopher present a weekly discussion format podcast which covers the latest developments and controversies in Online Marketing.  Their discussions, combined with an active Linkedin Group, are both entertaining and very informative.  I also find their “Almost Timely Newsletter” which comes out once a week, well worth signing up for.

http://www.marketingovercoffee.com

https://itunes.apple.com/gb/podcast/marketing-over-coffee/id251299460

Mixergy – Andrew Warner

Andrew is the maestro of the Entrepreneurial Interview.  With over 800 great interviews conducted, his meticulous preparation results in well structured and incisive discussions with successful entrepreneurs.  He offers over 80 courses in his membership site, Mixergy Premium,  which you may consider joining once you have listened to some of his interviews.

http://mixergy.com

The Rise to the Top – David Siteman Garland

David’s show is never dull – he has such great energy.  He always has real “A List Mediapreneurs” and I have learned a great deal from listening to his interviews.  His site has a great blog and his product recommendations are worth reviewing too!  If you have any doubts, just go and listen to one episode, but don’t blame me if you develop an addiction for the podcast (I did!).

http://www.therisetothetop.com

https://itunes.apple.com/us/podcast/rise-to-top-1-badass-show/id395547693

Six Pixels of Separation – Mitch Joel

Mitch provides one of the most intelligent discussions on marketing that I have found on the Internet.   He has great interviewees and often does a double hander with Joe Jaffe and neither of them is afraid to be controversial.  Mitch has written a best selling book, Six Pixels of Separation which is also well worth a read.

http://www.twistimage.com

https://itunes.apple.com/us/podcast/six-pixels-separation-marketing/id157616278

Smart Passive Income – Pat Flynn

Pat’s blog and podcast are one of the riches resources on the web for Entrepreneurs who want to improve their online marketing, as well as understand better the road to a passive income.  Pat’s free ebook on how to write, publish and market an online ebook is a great worthwhile download in its own right.  Pat offers fantastic value for his readers and listeners and I very much enjoy is podcast and blog.  If that was not enough, he also has some brilliant How To videos which can be found on YouTube and I recommend subscribing to his channel there.

http://www.smartpassiveincome.com

https://itunes.apple.com/us/podcast/smart-passive-income-podcast/id383084001

Social Media Marketing – Michael Stelzner

Although Social Media Examiner has been a cornerstone of the online blogging world for many years, the podcast only started in July this year and is on episode 18 as I write.  That having been said, it is definitely not one to miss.  Michael has had some amazing guests and also provides some great advice and resources.  Listen out for his voice over man – a brilliant american cockney, Guv!

http://www.socialmediaexaminer.com

https://itunes.apple.com/us/podcast/social-media-marketing-podcast/id549899114

CopyBlogger – Robert Bruce and Brian Clark

This site, as it title suggests, focus on the detailed matter of content creation and the importance of copywriting.  That having been said, the interviews with great interviewees are always engaging and this is the sort of podcast that Evernote was built for.  Try listening and not taking notes!  They also offer Scribe Content Marketing software to show you how they do it.

http://www.copyblogger.com

https://itunes.apple.com/gb/podcast/internet-marketing-for-smart/id402427480

Online Income Lab – Trent Dyrsmid

Trent’s podcast is full of helpful and practical advice to make the most of your online presence.  You do not need to be in the “make money online space”, if you are creating content he will help you to do it faster and smarter. Trent is a strong advocate of outsourcing low value and repetitive tasks and this can be a real time and money saver for small businesses.  His resources section is worth checking out on his Blog here.

http://onlineincomelab.com

https://itunes.apple.com/us/podcast/the-online-income-lab-blog/id442831905

Social Triggers – Derek Halpern

This podcast and blog focus on the psychology of online marketing and Derek covers some really clever and thought provoking material in a totally accessible way.  His interviews are also brilliantly engaging and well worth the time subscribing to in iTunes.

http://socialtriggers.com

https://itunes.apple.com/us/podcast/social-triggers-insider-marketing/id498311148

Chris Ducker

It is impossible to produce a list like this and not include Chris Ducker.  I listened to every one of his “Virtual Business Lifestyle” podcasts and these can be found on Tunein – see the link below.  Chris will shortly be launching another podcast and based on the past,  it will be on my iTunes subscription list the day it launches.  Chris has an active Facebook community which is worth following and a great blog.  When I thinned out all my mailing list subscriptions, Chris’s stayed firmly in there!

http://www.chrisducker.com

http://tunein.com/radio/Virtual-Business-Lifestyle—Online-Business-Start-Up-Entrepre-p412751/

Bonus: The Four Hour Work Week – Tim Ferris

The Art of Meta-Learning.  OK, strictly speaking this is not a podcast or a blog but a trilogy of three books which will help you to challenge the way you organise your life and your business and at the same time teach you some of Tim’s brilliant techniques for Meta Learning or hour to learn 80% of what you need to know in 20% of the time.  Four sentences does not begin to do Tim’s work justice – go out and buy one of the books.  Then try NOT to buy the other three.  I have the Four Hour Work week on my iPad but I am having to buy the paperback to use it as a reference guide.  Now how many books can you say that about today?

http://www.fourhourworkweek.com

http://fourhourbody.com

http://fourhourchef.com

Please note there are no affiliate links whatsoever in this post, after all its Christmas and the time of gifts and goodwill.

I wish you all a very Merry Christmas, Happy Hanukkah or whatever your Creed or Faith,   a very Happy Holiday to you all!

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