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“Gold Nuggets for Writers (Including Aspiring Udemy Instructors)
This ‘lite’ course offers thought provoking insights for those who need to write both effectively and efficiently. The ideas behind creating an avatar for my intended audience helped me narrow the scope of my writing project (making it more efficient). And as John discussed the basic psychology of persuasion, I realized that subtle changes in my strategies could produce more effective writing. For those of us who are aspiring Udemy instructors, John’s 12 principles also provide a framework from which we can create effective course descriptions and landing pages. Although this is considered a lite course, it has actionable value and was definitely worth my time and effort."