Part of the mission of this blog is to help you to find great resources to help you with your business strategy. This fulfills that objective in spades!
I have just finished reading and digesting one of the best books on sales and marketing that I have read for a long while and I want to share it with you. The book is called “Book Yourself Solid” by Michael Port. Although primarily written for self employed consultants, the ideas and structure of the book hold many lessons for anyone trying to grow their client list and revenues.
The book splits into Four Modules:
- Modules 1 & 2 are all about building your foundation and then developing your trust and credibility.
- Module 3 teaches you about selling and pricing; and
- Module 4 is about self promotion with seven self promotion strategies.
I have prepared a short video below in which I set out six reasons why I think you should strongly consider reading the book and getting to know Michael and his content better, as I am doing.
You can download the slide presentation below:
If you want to download the link to the excellent and very detailed mind map of the book prepared by Jamie McKean, you can find all the information here.
To find out more about the book and to sign up to get the free chapters follow this link.
If all this has convinced you that you have to buy the book, then you can do so from Amazon below (Affiliate link). Alternatively you can buy the book through Michael’s site.
I really hope you get some benefit from this book as I have. Let me know if you think it is as useful as I do. Contact me at jbdcolley[at]aol[dot].com.
Finally, if you are enjoying my content, sign up to my mailing list (see top right hand corner of this page).
Thank you for joining the Conversation!
