Eye Piece – Can you See Beyond Numbers with Duct Tape?

 

 

If you thought the title was a bit confusing let me enlighten you.

The answer is Yes.  See Beyond Numbers is the title of John Jantsch’s latest podcast episode on the Duct Tape Marketing Podcast.

This is one of my favourite podcasts and I recommend it highly.

In the podcast John interview’s Greg Cabtree the author of Simple Numbers, Straight Talk, Big Profits: 4 Keys to Unlock Your Business Potential.

I recently wrote a post entitled “Why Don’t Profits Equal Cash?” and Greg’s message is on exactly this theme.  He has spent many years helping small business owners overcome number blindness to enable them to manage their business using the numbers that count!

You can access the podcast episode here.  I would strongly recommend any business owner spending the 20 minutes to listen to the interview and I would then challenge any of you NOT to buy the book.  I did and have it now on my Kindle Reader on my iPad.

If you go to Greg’s site Seeing Beyond Numbers you can download some tools for improving labour, cost and profit and the book teaches you how to use these.  Greg is also adamant that business owners should be focusing on understanding and managing cash flow not profits and tax minimisation.  A man after my own heart!

So, my recommendations – go to Duct Tape Marketing and subscribe to John Jantsch’s list for his emails.  Find him in iTunes and subscribe to the free podcast there.  Then listen to the episode which you can also directly access here.   Then go to Amazon and buy Greg’s book.  It will be the best money you spend on your business this month, if not this year!  –  click on this link. Simple Numbers, Straight Talk, Big Profits: 4 Keys to Unlock Your Business Potential

Definitley share this with your business friends!

 

 

Introduction to Business Strategy on the 6MS Site – Video

 

Following my recent major update to the Six Minute Strategist Website to focus on Business Strategy, Online Marketing and Business Technology, I have started to make some introductory videos for the site which I am posting on You Tube including this one introducing my approach to Business Strategy and why, as a business person, it is important and relevant for you.

I thought I would also give you the opportunity to find this video in a Blog post in case you have not yet gone over to the Business Strategy Page.

If you like this post and you would like to get more from The Six Minute Strategistclick here and subscribe to my mailing list.  You will get sent a six part video course on Technology M&A.  Don’t forget, when the Membership Area launches you will be at the head of the queue for the Special Introductory Offer!

Then, please go over to Twitter and Retweet to your followers.

To visit my podcast on iTunes, A Conversation with the Six Minute Strategist, click on the  link.  If you like it please give it a rating, this really helps and if you have time, please leave a comment.

Is your Website Google Optimised?

 

I was listening to the Online Income Lab podcast hosted by Trend Dyrsmid at the weekend and heard one of the best podcast episodes that I have listened to for quite a while.

I feel it only fair to share this with you! 🙂

In Session 16 of the Online Income Lab podcast, Trent interviewed internet marketer extraordinaire Matt Kadish on the important subject of Google Optimisation.

So what is this all about and why is it so important?

Well, if you have a website and you want it to rank well in Google for your keywords, it is no longer good enough to do basic Search Engine Optimisation.   Matt explains how the Google Algorithm has been evolving, particularly after the Panda update, and what this means for your website and its ranking in Google.  This really is information you cannot afford to ignore.

The key message is that rather than trying to game the Google algorithm, you need to learn how to give Google what it wants – Quality and Original Content – in return for what you want – Ranking.

I strongly encourage you to visit the Online Income Lab Blog and to check out Session 16.  Trent has posted a follow up Blog post to the interview on his site which you can find here.

I know that you will find more great information on Trent’s site and I am sure I will get back to you with more recommendations but in the mean time have a browse yourself.  You can find his podcast on iTunes here.

If you like this post and you would like to get more from The Six Minute Strategistclick here and subscribe to my mailing list.  You will get sent a six part video course on Technology M&A.  Then, please go over to Twitter and Retweet to your followers.

To visit my podcast on iTunes, A Conversation with the Six Minute Strategist, click on the  link.  If you like it please give it a rating, this really helps and if you have time, please leave a comment.

Until the next time, thank you for joining the Conversation.

6MS Episode 35 Interview with Francine Hardaway, Stealthmode Partners

 

Just before Christmas I was fortunate to meet Francine Hardaway and Ed Nussbaum from Stealthmode Partners at an Ecademy lunch hosted by Thomas Power at the Adam Street Club.

I was able to follow this up with lunch with Ed which I really enjoyed – thanks for making the time Ed 🙂

Francine had to return to the US shortly after our meeting but kindly agreed to record an interview for my podcast, A Conversation with the Six Minute Strategist, which I have posted today.  We discuss the current startup investments trends in Silcon Valley, the impact that London is having on the Tech startup scene and some of the trends for 2012.

You can find the interview here. If you visit my iTunes account please rate it and leave a comment – I would be very grateful if you can do this as it will help to promote my podcast and improve its fundability on iTunes.

I have also posted the interview on my SoundCloud account here.

If you would like to hear more from Francine, you can visit her blog here.  Francine has also uploaded the recording of the speeches given by Ed and herself at the Adam Street Club on SoundCloud and you can find that recording here.

As a bonus and to say thank you to Thomas Power, you can find the interview I did with Thomas November 2011 at the Podcast here.

If you like this post and you would like to get more from The Six Minute Strategistclick here and subscribe to my mailing list.  You will get sent a six part video course on Technology M&A.  Then, please go over to Twitter and Retweet to your followers. Until the next time, thank you for joining in the Conversation.

6MS Eye Piece 4 Jan 2012 – Mixergy – Mixing it up with Entrepreneurs!

 

This is the first Eye Piece for 2012 and I want to share with you a great Site and  Podcast that I have found and have been listening to over the holidays that have fantastic content and which I am firmly hooked up to.

I am talking about Mixergy from Andrew Warner.  

Andrew’s specialisation is great interviews with Entrepreneurs.  He gets them to talk about their businesses, how they became successful and often, what mistakes they made.  He doesn’t pull his punches but is respectful while being probing.  He has recorded over 600 interviews which is amazing and as you probably can’t spend the whole year listening to them – although I am tempted – you can scroll through and cherry pick the entrepreneurs or topics that grab you.

Andrew also has a premium membership area on his site where he monetises his expertise through creating courses with many of these entrepreneurs and helps you to learn in more detail.  The smart part of this is that once you sign up for the premium membership ($25 a month, $65 a quarter or $199 a year) you get unlimited access to all the premium content on the site. If that is what you are looking for – thats great – but the free content is really valuable and stimulating.  I recommend it because I use it 🙂

(Full Disclosure – I have no financial relationship of any kind with Andrew, his podcast or his site).

So if you are looking for some Entrepreneurial stimulation to get you going in 2012, check out Mixergy with Andrew Warner

If you like this post and you would like to get more from The Six Minute Strategistclick here and subscribe to my mailing list.  You will get sent a six part video course on Technology M&A.  Then, please go over to Twitter and Retweet to your followers.  Thank you for joining in the Conversation.

6MS Eye Piece 19 Dec 2011 – How lean is your Startup?

With the tightening of markets comes an inevitable tightening of financing and the Startup market is not immune.

Hence the rise and rise of the Lean Startup Movement which just at the moment I do not seem to be able to get away from.

Last week I went to a fascinating lunch and met Francine Hardaway and Ed Nussbaum from Stealthmode Partners, an Arizona based mentor and incubator of young technology companies.  Their window on what is going on in Silcon Valley was largely counter intuitive and absolutely fascinating, but that will all have to keep for another day.

One thing was clear and that was venture financing is getting more difficult to raise and, what is more, if you can avoid early and heavily dilutive rounds of financing early on, you the founder are more likely to end up with a meaningful equity interest in your company.

This brings me to a book that I think is a must read – I am half way through it – Eric Ries is the author – The Lean Startup – How Constant Innovation Creates Radically Successful Businesses. (Affiliate Link to Amazon) Eric focuses on finding out early what customers really want and encourages constant trial an innovation to continually refine the business to meet that need.  In this process he advocates a capital “lite” approach which cuts down waste and speeds up time to market with a minimally viable product.  Waste less money by not making things people do not want.  This book shelf should be every business persons bookshelf or iPad.  You can learn more about Eric at his website dedicated to all thing Lean! (not an affiliate link)

I have included an Amazon (affiliate) link below.  Of course, feel free to just go directly to Amazon if you prefer not to use the link.

I am meeting up with Ed Nussbaum again next week and hope to be able to share some of his and Francine’s thoughts with you in future posts.

Please do leave some comments or if you have topics relating to this or anything else to do with the Corporate LifeCycle, please drop me an email – jbdcolley[at]aol[dot]com.

If you like this post and you would like to get more from The Six Minute Strategistclick here and subscribe to my mailing list.  You will get sent a six part video course on Technology M&A.  Then, please go over to Twitter and Retweet to your followers. Until the next time, thank you for joining in the Conversation.

6MS Eye Piece 12 December 2011: What is your influence in London’s Tech City?

It never rains but it pours!

Following my piece last week on the work done by DueDil on the London Tech Start Up scene, I am indebted to Sam Forman from Restoration Partners for bringing the TechCityMap to my attention.

The interactive map is based on a technology platform developed by Trampoline Systems which connects the companies using a range of social media platforms and analyses their relative influence by mapping the interactions, mentions and retweets between them.  This also enables connections to be made based on the similarity of the social media content.

The site also provides a list of the companies and allows you to rank them according to  their TechCity followers,  the mentions in past month and their influence.  You can follow TechCityMap on Twitter at @TechCityMap.  You can contact them at enquiries@techcitymap.com.

At the time of writing, there are 1,071 companies in the list and I am going to be fascinated to see what overlaps there are with the DueDil list that I commented on last week.

This confirms the vibrancy of the Tech Start Up Scene in London and the TechCityMap enables you to look at its social influence in real time.  

If you like this post and you would like to get more from The Six Minute Strategist, click here and subscribe to my mailing list.  You will also get sent a six part video course on Technology M&A.  Then, please go over to Twitter and Retweet to your followers.

Thank you for joining in the Conversation, see you again soon.

6MS Eye Piece 9 Dec 2011 Whats happening in London Tech Startups?

Silicon Roundabout is only the eye of the Storm!

Thanks to great work by DueDil (itself a tech start up) and TechHub we can see a lot more about the companies that are thriving in the Tech Start Up scene in London.

In a DueDil Blog post, entitiled The Real London Tech Startups, Andrew Connolly has produced some compelling research which takes the Silicon Roundabout analysis to the next level.  He has been able to harness DueDils amazing information database to identify over 300 tech start ups in Central London.  He has then gone further and recently produced a list of these companies which can be found here.  The list includes links to each website and a connection to the DueDil file.  The companies have been plotted on an interactive map which can be found here.

And there is more…DueDil have produced an info graphic which provides some further information about the whole data set, including some of the most influential investors.  The link to this info graphic is here.

Launched in April 2011, Duedil is the largest database of free company financials in the world. We aggregate over 30billion data points including information in the Companies House database to bring you indispensable information on every company & director in the UK & Ireland, for free.

TechHub is the physical hub for the technology start-up community. It’s launching first in London in the Shoreditch/Old St area and will consist of desk spaces, co-working space, meeting rooms and an event space. London is the first space, but will be swiftly followed by others in the TechHub network around the world, so wherever you are, you can connect @TechHub.

This is undoubtedly the best work I have seen this year on covering the London Tech Start Up Scene and it is invaluable for both Entrepreneurs and Investors alike.  Well Done DueDil and TechHub.

If you like this post and you would like to get more from The Six Minute Strategist, click here and subscribe to my mailing list.  You will also get sent a six part video course on Technology M&A.  Then, please go over to Twitter and Retweet to your followers.

Thank you for joining in the Conversation, see you again soon.

 

 

 

6MS Eye Piece 8 December 2011 – Do you listen to Digital Marketing?

One of the challenges I find with iTunes and Podcasts is exactly that – finding them in the first place or more often NOT finding them.  iTunes is a massive market place and finding good podcasts can, to a degree, rely on serendipity.

So I recently found a really good podcast and a British one to boot!  One of the aims of my blog is to share the content I really enjoy and benefit with you which hopefully saves you time and gives you something useful or interesting

So – check out The Digital Marketing Podcast from Dan Rowles and Ciaran Rogers.   The podcast has been around since May 2010 and they have produced 54 episodes covering a wide range of tip, tricks and interviews. Here is the iTunes Link.  Some of the episodes include:

Getting the idea?
There is also an associated Blog here which has some great content and well written articles.  Dan and Ciaran clearly are in the flow and know what they are talking about.
Go over and check them out – let me know if you agree with my views here.
Full Disclosure: I have no financial or any other relationship with Dan, Ciaran or the Podcast.
Coming up tomorrow and all next week, I am starting a six day series discussing Venture Capital Fund raising entitled “How to beat VCs at their own Game”.  This covers some of the issues which Entrepreneurs need to understand before engaging with VCs.  The key to winning the game is knowing more about them than they know about you.  I have been writing it for the last 10 days which is why their has been an Eye Piece hiatus, I hope you think that it will have been worth while.

 

If you like this post and you would like to get more from The Six Minute Strategist, click here and subscribe to my mailing list.  You will also get sent a six part video course on Technology M&A.  Then, please go over to Twitter and Retweet to your followers.

Thank you for joining in the Conversation, see you again very soon.

6MS Eye Piece 23 Nov 2011 – Lifestyle the Virtual Way with Chris Ducker

The Virtual Business Lifestyle is what it is all about!

I want to showcase this blog and podcast in my Mid-Week Site Slot simply because I get a lot from it and really enjoy Chris’s written content and podcast.

Chris is an Englishman (a Brit) who has the undoubted pleasure of living in the Phillippines from where he runs a successful outsourcing business.

His blog and podcast is all about how to live the lifestyle of a virtual entrepreneur.  For those of us still seeking enlightenment and walking the rocky path of the daily grind, he has masses of content which you can adapt to become more creative and more productive, even if you don’t completely virtualise your lifestyle.

His podcasts (of which there are 49!) contain great interviews and there is always something to take a note of or follow up.  Chris is about to reach Podcast Episode number 50 (Has he managed to get Gary Venerchuk on the podcast??? If not, come on Gary….) and for that we applaud and salute him.

I have no financial arrangements with Chris, this is simply a really great source of content and information from a Perennially Entertaining Chap!  I strongly recommend you check out his site at The Virtual Business Lifestyle and his Podcast on iTunes.

Here’s to you Chris!

If you like this please RT.  If you would like to receive more from me, The Six Minute Strategist, please subscribe and join my mailing list.  You can comment below or email me at john[at]jbdcolley[dot]com.  Please also go over to iTunes and you can subscribe to the “Conversation with the Six Minute Strategist“.  Thanks for joining the Conversation!