Online Learning Podcast Episode 042 – Social Media – Chris Wilkey, Social Media Expert on Facebook Analytics

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Chris Wilkey, Social Media Expert and Disc Jockey, explains the benefits of really understanding and being able to benefit from Facebook Analytics

 

 

 

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In this Week’s Episode:

Interview: Chris Wilkey

Chris Wilkey-1

 

 

 

 

 

 

 

Spotlight Course: The Basics of Facebook Analytics; – normally $49 but you can buy this course with 80% off for just $10 by following this link.  Alternatively go direct to Udemy.com and use Coupon Code “OLP10” to get the same price without going through the Affiliate Programme.

 

CW Basics of Facebook Analytics

 

 

 

 

 

 

Discount Code: OLP10

Category: Business

Udemy Course Linkhttps://www.udemy.com/the-basics-of-facebook-analytics

Other Udemy Courses:

Starting Your Own Podcast – Normally $49 but just $10 with Coupon Code OLP10 or follow this link

CW Start Your Own Podcast

 

 

 

 

A Business Guide to Facebook Marketing – Normally $99 but just $20 with Coupon Code OLP20 or follow this link

CW A business guide to Facebook Marketing

 

 

 

Social Media 101 – Normally $49 but just $10 with Coupon Code OLP10 or follow this link

 

CW Social Media 101

 

 

Starting Your Own Disc Jockey Business – The Crash Course – Free

CW Start Your Own Podcast

 

 

 

 

 

 

Starting Your Own WordPress Blog from Idea to first Post – $49

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Become a LinkedIn Power User: Networking and Lead Generation

CW Become a Linkedin Power User

 

 

 

 

 

 

Developing an Internet Presence for Small Business Owners – $29

CW Developing an Internet Presence for Small Business

 

 

 

 

 

 

How to Use Hootsuite for Social Media Management – $15

CW How to Use Hootsuite for Social Media Management

 

 

 

 

 

 

Creating Effective Social Media Content for Business Use – $59

CW Creating Effective Social Media Content

 

 

 

 

 

 

Other Links:  Chris recommends “Introduction to Web Development” by Mark Lassoff, which is a free course.

Contact Details:  You can find out more about Chris by visiting his website at http://hosskey.com or on Linked in at www.linkedin.com/in/chriswilkey/

Marketing Tip of the Week: In this weeks Marketing Tip, I share with you the benefits of early bird marketing for your courses.

Free Course of the Week:  This week’s Free Course Recommendation is my own “Entrepreneurs Guide: Social Media Strategy for Beginners” which I think complements Chris’s courses really well.

Check Out My Courses by Clicking on the Links Below

Udemy: Understanding Strategic Course Design
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The Enterpreneurs' Guide: Introduction to Startups
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Entrepreneurs Guide to Startup Funding
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Entrepreneurs Guide: Social Media Strategy for Beginners
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Entrepreneurs Guide: An Introduction The M&A Game
FREE Click below to Subscribe

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*** Full Disclosure: these are affiliate links.  If you click on this link, you will not pay any more (you still get the full discount) but I will earn a Commission.  If you do buy a course, please email me at john[at]jbdcolley[dot]com and tell me about it.  I would love to thank you personnally for supporting The Online Learning Podcast! Don’t forget you can still access the Course and the discount without going through the Affiliate Scheme by simply searching for the Course on Udemy and using the Coupon Code at Checkout in the normal way.  If you do this, Udemy will receive their normal commission and the Course Creator will get the whole of the balance. It is entirely up to you 🙂

You can find out more about Online Courses at www.Udemy.com

iTunes Rating and Review

If you like this Podcast, please consider going to iTunes and leaving us a rating (5 Star if you think we are worth it) and a comment as this makes a HUGE difference  to us on iTunes.  If you do leave me a 5 Star Rating, email me john[at]jbdcolley[dot]com and I will send you a free coupon for my Udemy Course, Entrepreneurs Guide: An Introduction to Startups!

 

Online Learning Podcast Episode 024 – Social Media – Deltina Hay, New Media Expert, on Social Media Essentials

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Deltina Hay, veteran Web Developer, New Media Expert and Board Chair of the Independent Book Publishers Association, provides some great advice from her Social Media Essentials Courses.

In this Episode I have a great Interview with Deltina Hay.  Deltina is a veteran web developer, author, book publisher, New Media Expert and the Board Chair of the IBPA.  In our conversation, Deltina shares some great advice on Social Media strategies for business which she extracts from her Essentials Series of Social Media Courses.

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In this Week’s Episode:

Interview: Deltina Hay

Deltina Hay

 

 

 

 

 

Spotlight Course: Social Media Essentials Series, See Below; all  five of the Essentials Courses are available at a 50% discount by clicking on the links below.

Discount Code: OLP5XL

Category: Business

Udemy Course Link: Click on the Titles of the Courses below.

Other Udemy Courses:

WordPress Essentials in Under an Hour – $49 – 50% off Click this Link

DH WordPress Essentials

 

 

 

Twitter Essentials in Under an Hour – $29 – 50% off Click this Link

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Google Plus Essentials in Under an Hour – $39 – 50% off Click this Link

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Linkedin Essentials in Under an Hour – $39 – 50% off Click this Link

DH Linkedin Essentials

 

 

 

Facebook Page Essentials in Under an Hour – $29 – 50% off Click this Link

DH Facebook Page Essentials

 

 

 

Marketing Mobile Apps for Top Visibility and Lasting Success – $99

DH Marketing Mobile

 

 

 

Leveraging YouTube to Drive Sales and Traffic – $29

DH Levering Youtube

 

 

 

The Social Media Survival Guide – $149

DH Social Media Survival

 

 

 

The Bootstrappers Guide to the Mobile Web – FREE

DH Bootstrappers Guide

 

 

 

Other Links:  Deltina recommends Mark Lassoff’s programming courses which you can find by following this link to his courses on Udemy.com

Contact Details:  You can find out more about Deltina by visiting her website at http://deltinau.com or by following her on Twitter @deltina

Marketing Tip of the Week: In this weeks Marketing Tip, from Phil Ebiner (see OLP005) he suggests taking 30 second clips of your course videos and posting them to YouTube complete with a YouTube Annotation with a direct link back to the Course.

Free Course of the Week:  This week’s Free Course Recommendation is “Done in 60 seconds or less: Social media productivity apps for business and work” by Tanya Gupta and Abir Qasem

Check Out My Courses by Clicking on the Links Below

Udemy: Understanding Strategic Course Design
$197 - $49 with Coupon Code DESIGN49

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The Enterpreneurs' Guide: Introduction to Startups
$49 - $19 with Coupon Code INTRO19

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Entrepreneurs Guide to Startup Funding
$197 - $49 with Coupon Code FUNDING39

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Entrepreneurs Guide: Social Media Strategy for Beginners
FREE Click below to Subscribe

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Entrepreneurs Guide: An Introduction The M&A Game
FREE Click below to Subscribe

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*** Full Disclosure: these are affiliate links.  If you click on this link, you will not pay any more (you still get the full discount) but I will earn a Commission.  If you do buy a course, please email me at john[at]jbdcolley[dot]com and tell me about it.  I would love to thank you personnally for supporting The Online Learning Podcast! Don’t forget you can still access the Course and the discount without going through the Affiliate Scheme by simply searching for the Course on Udemy and using the Coupon Code at Checkout in the normal way.  If you do this, Udemy will receive their normal commission and the Course Creator will get the whole of the balance. It is entirely up to you 🙂

You can find out more about Online Courses at www.Udemy.com

iTunes Rating and Review

If you like this Podcast, please consider going to iTunes and leaving us a rating (5 Star if you think we are worth it) and a comment as this makes a HUGE difference  to us on iTunes.  If you do leave me a 5 Star Rating, email me john[at]jbdcolley[dot]com and I will send you a free coupon for my Udemy Course, Entrepreneurs Guide: An Introduction to Startups!

Are You Strategic about Social Media?

are you strategic about social media

This has been a busy week with a speaking engagement at Salisbury Big Business Event.  I would like to thank everyone involved for making it a great event and I really enjoyed meeting a wide range of business people, exhibitors and other speakers.

 

 

Karren Brady, an eminent British business woman and Deputy Chairman of West Ham Football club gave a very inspiring keynote on her experience as a woman in the business of Football.

In case you were unable to make the event, I would like to share with you my thoughts about Social Media Strategy and how to use Social Media Marketing to really engage with your customers.

My talk was entitled “How NOT to be the next Comet – Marketing in the Connected Economy“.  Comet was an electrical retail business in the UK which lost its connection with its customers and went bust.  It metamorphosed from being a retailer to being a high street show room for Amazon.

I have made a 12 minute video, embedded below, in which I have covered all the main points from my Presentation and below this you can download the slides which are on Slidedeck.

The full slide deck can be downloaded from Slideshare and is provided for you below.

Marketing in the Connected Economy from jbdcolley

Comments following the Presentation

Here are a few of the Tweets and Comments I received following the presentation:

“If you are looking for a superb strategist, tutor and social media expert, John would be a great asset to help make the most of your business. John is personable and a professional, I cannot reccomend him enough.” Eliot Jones, President, Salisbury Chamber of Commerce

@personnelplace Very welcome, thanks for yours! Really enjoyed today’s presentation at SBBE.

@futrsocial thank you very much for a extremely informative and engaging talk yesterday!

@personnelplace Morning John – many thanks again for yesterdays seminar – such useful advice that I will be putting into practice!

@tylrsguesthouse Good presentation today @SalisburyBBE Thanks to @jbdcolley

@puncturesafew Very stimulating and thought provoking presentation you gave this afternoon at BBE Salisbury

@simonwardphoto A great talk from @jbdcolley about ‘How Not To Be The Next Comet’

@eliotcjones Great to listen to @jbdcolley @SalisburyBBEcorporate strategist, blogger and social media specialist. Thank you John for your advice

@wiltshirehour @KenziaDigital @SalisburyBBE How remiss of me ! Apart from previous mentions, credit due to @jbdcolley for his sound advice.

Kenzia Digital Salisbury Presentation – 12 Ways to be more Effective with Social Media Marketing

Amanda Kennedy from Kenzia Digital, a fellow speaker at the event, has kindly given me permission to share her complementary presentation which covers 12 specific pieces of advice on how to be more effective in Social Media Marketing.  You can also find Amanda’s presentation on Slideshare here.

Salisbury Big Business Presentation from Kennedy PR

If you would like to know more about the Strategic use of Social Media for your marketing, why not get in touch with me to discuss how I might be able to help your business.

Why not sign up for my weekly VIP Newsletter to get exclusive content about Business Strategy and Marketing to help your business, including instant free Access to my Six Minute Strategy Review now.

 

10

Do you know the 12 Steps to a Social Media Marketing Audit?

12 Steps to a Social Media Marketing Audit

 

Do you know the 12 Steps of a Social Media Marketing Audit?

If you are looking to review your Social Media Marketing Strategy with me or anyone else, I believe it is helpful to work together to systematically assess your current situation.

To do this I have devised 12 Questions – Six Offline Questions and Six Questions relating to your current Online activities.

 

I have also made this brief video to help to explain the questions and why I think they are important.

So to Summarise, the Six Offline Questions are:

  1. Summarise your Products and Services
  2. Explain your Pricing Structure
  3. Who are your Customers?  Where do you expect to find them online?
  4. What are your current offline and online marketing strategies?
  5. What are your channels to market?
  6. What is your marketing budget?  How do you currently allocate this?

The Six Online Questions are:

  1. What is your website URL?
  2. Which Social Media Platforms are you/your business on?  Provide links to all pages/platforms
  3. What online content do you produce?
  4. How well connected are you Online
  5. Do you use email to contact your customers?  How?
  6. What are your social media marketing/online Marketing Objectives?
At the end of the Video (and the Slide Presentation) I briefly introduce you to the Six Pillars of Social Media Strategy which are:
  1. Platform Strategy
  2. Content Strategy
  3. Influencer Strategy
  4. Email Strategy
  5. Social Media Marketing Funnel
  6. Metrics

These are the Six Pillars I use when working with my clients on their Social Media Marketing Strategy.

I have uploaded the Slides in the video to Slideshare and they are also downloadable for your convenience.

Thank you for joining the Conversation!

Are You Coming to My Expert Equation Workshop?

Sometimes you just have to be in the room…

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On Sat/Sun 20th/21st Februrary I am giving a 2 day Workshop on How to Make Online Courses. The workshop will be held at the Darling Buds of May Farm in Kent, England.

If you are interested to learn more, just click on this link to get all the details and Save 50% off the Course Price with Coupon Code “JOHNC”

I hope to see you there!

What are the Benefits of Twitter?

What are the benefits of Twitter?

 

What are the Benefits of Twitter?

In the last post in this series, I discussed the Benefits of a Social Media Funnel.

Would You Like to Know More About Online Social Media Sales and Marketing?

Click Here to Find Out More About My Video Course – The Social Sales Cycle: 8 Steps to More Sales Through Social Media

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In this post, I want to move on to look at some of the Social Media platforms and I want to start with Twitter.

Here is the video….

Twitter needs to be an important part of any integrated Social Media Strategy.

Its unique format means that you can have a conversation – due to the limit of 140 characters

You can listen to the conversations of those you are following and, just as importantly, you can listen to what others (including your customers) are saying about you, your company and your products and services.

The scale of the platform means that there is an incredible diversity of conversations going on all the time and when you combine this with the platform’s search capability you can use it to keep yourself informed on a wide variety of topics.

Taking the search capabilities a step further, you can use the platform to research topics as so many tweets link to great content which has been posted out on the web.

You can use Twitter as a syndication tool for your own content sharing blogs, podcasts and videos to name but three.  Twitter is also very good at sharing pictures.

Finally, as you can follow an initial limit of 2,000 other Twitterers with very few limitations, you can search for people who are relevant to your business and extend your network by following and conversing with them.

I hope you find this discussion helpful.

If you would like to know more you can contact me directly for a no obligation discussion to see whether I can help you with your Social Media Strategy.

You can reach me by email at jbdcolley[at]aol[dot]com or call me on my UK cell phone +44 7813 672 612.

In the next video in this series I am going to look at the Benefits of Google+

Thank you for joining the Conversation

 

Would You Like to Know More About Online Social Media Sales and Marketing?

Click Here to Find Out More About My Video Course – The Social Sales Cycle: 8 Steps to More Sales Through Social Media

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What are the Benefits of a Social Media Funnel?

 

What are the Benefits of…a Social Media Funnel?

In my last post in this Series, I discussed the Benefits of Engaging on Social Media.

Would You Like to Know More About Online Social Media Sales and Marketing?

Click Here to Find Out More About My Video Course – The Social Sales Cycle: 8 Steps to More Sales Through Social Media

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In this, the third Video in the series, I would like to discuss with you the benefits of having a Social Media Funnel.

Here is the video….

 


A Social Media Funnel is all about moving prospective customers from the outer reaches of the web, through your social media properties and content so that they convert.  There is a Six Stage Process to this

  • Find Me
  • Know Me
  • Like Me
  • Trust Me
  • Do Business With Me
  • Evangelise Me
When you are designing your online marketing strategy you need to have this structure in your mind and make sure that everything you do helps this process.  

I hope you find this discussion helpful.

If you would like to know more you can contact me directly for a no obligation discussion to see whether I can help you with your Social Media Strategy.

You can reach me by email at jbdcolley[at]aol[dot]com or call me on my UK cell phone +44 7813 672 612.

In the next video in this series I am going to look at the Benefits of Twitter.

Thank you for joining the Conversation

6MS Episode 60 Google’s Going Social – Are You?

 

Google's Going Social - Are You?

 

Google is Going Social – Are You?

 

 

 

 

I was fortunate to attend a seminar at Google in which there was a fascinating discussion of the impact of Google’s applications for business and the impact that creating an Open, Random and Supportive  (as opposed to a Closed, Selective and Controlling) organisation with Google’s applications at the heart of the business.

Would You Like to Know More About Online Social Media Sales and Marketing?

Click Here to Find Out More About My Video Course – The Social Sales Cycle: 8 Steps to More Sales Through Social Media

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The Google Infrastructure was extremely well explained by Thomas Power, one of the Co-Founders of Ecademy and now a Frontier Coach.

Google’s Social Ecosystem

Thomas summarised on a slide the four aspects of Google Social Ecosystem:

  • Engage
  • Play
  • Work 
  • Empower

I have set out the elements of each of these for you as my original photograph of his slide was not very clear.

Engage

  • Google +
  • Profile
  • Circles
  • Hangouts
  • Events
  • Google Groups
  • Google Photos – Picasa
  • Search + Your World

Play

  • Google TV
  • Google News
  • Google Shopping
  • Google Finance
  • Google Wallet
  • Google Credit Card
  • Google Bank
  • Google Maps
  • Google Latitude
  • Google Earth
  • Google Travel
  • Google Glasses

Work

  • Adwords
  • Analytics
  • Apps
  • Mail
  • Calendar
  • Docs
  • Drive
  • Talk
  • Translate
  • Reader
  • Trends
  • Cloud
  • Query (Google Big Data)

Empower

  • Google Channel/YouTube
  • Devices – Nexus, Chromebook, Motorola
  • Android
  • Chrome
  • Google Fiber

This provides you with a check list to go and investigate further if you wish after you have listened to Thomas’s presentation.  Read Frontier Coaching’s blog post, Google World Social Infrastructure and get the infographic here.

About Frontier Coaching

Frontier makes the daunting world of digital and social simpler and easier to navigate by becoming your digital companion to help develop your thinking, coach your organisation on the best practice models, systems and partners required to make this transformational journey.Frontier works with business of all shapes and sizes, and with a range of partners including the Digital Youth Academy to offer you the best mix of people, technologies and services available today.

If you would like to know more about Frontier you can visit their website here.

About LeadORS

If you would like to know more about Open Random and Supportive (“ORS”) and Closed, Selective and Controlling (“CSC”) Organisations and people you can visit LeadORS.  LeadORS is a methodology created by Thomas Power, Penny Power and Darren Shirlaws which teaches Network thinking in Organisations

Full Disclosure: I have no financial arrangements in place of any kind with Frontier or with LeadORS.

If you find this interesting, please let me know by leaving a comment or sending me an email to jbdcolley[at]aol[dot]com.

Can you be a Linkedin Super Sleuth?

 

Can you be a Linkedin SuperSleuth?

Last week I raised the questions whether Linkedin had missed a trick?

In updating my old business connections using their business cards, I found that the old email addresses were not being picked up by Linkedin and therefore my reconnection requests were not getting through.

I would hope that Linkedin would take some steps to address this minor short coming in their otherwise excellent platform.

Is there another way to reconnect with your older network connections if you have their business card but they have moved job?

I thought I should be able to work round this.  So here are my suggestions for a bit of Linkedin Super Sleuthing to solve the problem.

I must stress that I am only advocating these strategies for people you Genuinely know and not as a SPAM tactic.

These suggestions are also alternatives to InMail (of which you may have a limited number) or sending indirect requests through your network which can be a bit tedious for them if done too often.

Using Groups

See if you have any Groups in common.  If so, it is relatively simple to go to their profile in the Group and on the right hand side you will see an option – Send Message.  It could not be more simple – click on that and send him/her a message explaining that you would like to get in touch again.  I would suggest that you explain that you have met when they were working at a previous firm (what ever is on the business card) and that you would like to be in touch again.

Then put in your email address and invite them to send you a connection or alternatively, if they would be kind enough to reply to the message with their current email, you will send them a Linkedin Connection invitation.

What if you have no Groups in Common?

Super Sleuth Tip number Two is to find an open group in which they are a member, join it, repeat the process above and then, gracefully, retire from the Group.

What if they are not a Member of a Group at All?

The next step is to see where they are currently working and check if there is a Company Page on Linkedin for them.  If there is and you can find a 1st Degree Connection who works at the company, this will enable you to identify the company’s email format and you can replace the names and send an invitation.  This sometimes is problematic if the email format uses secondary initials which you may not know.

No Common Connections?

Don’t stop there yet.  The next tip is to go over to the Company’s website and look for a news or press release which often has a contact name at the foot of the release.  This too will help you with the email format.

Often email details for the C-Suite are available openly and this is another way to solve the email format problem.

No Luck there either? Try Twitter or Google+

The next step is to go over to Twitter and search for them on Twitter.  Many professional people, but not all, have Twitter accounts and you can you can @ them a message saying you would like to connect with them again.  If you follow them and then they follow you back you can have a Direct Message (DM) exchange which is private.

If you do not have any luck with Twitter, the next Social Media Platform to try is Google+.  Go to your Google + Account and open up your Circles.  There is a tab “Find People” which you can click on.  Once you recognise the persons profile you can drag them to a new circle.  To reach out to them post a comment in your stream under “Share Whats New…” and reach out to them.

If all that does not work?

If this has not enabled you to reconnect, and presumably, you are pretty determined if you have not given up yet, then the simple solution is to call your contact at their company using the number from the company’s website.  Not very Web 2.0 but effective!

The last strategy I would suggest is trying their mobile phone as many people try to keep their mobile phone number even if they move companies.  You can start by trying a text message and, only if that does not succeed, try a call.

Have you got any suggestions for this issue.  If you have I would really like you to share them with me and the Six Minute Strategist Community.

If you want to connect with me on Linkedin – this is a link to my profile.  Send me a connection request at jbdcolley[at]aol[com].

Thank you for Joining the Conversation!

10

What are the Benefits of Engaging on Social Media

What are the benefits of engaging on social media

 

What are the Benefits of Engaging on Social Media?

In the last video I discussed the overall benefits of a Social Media Strategy.

Would You Like to Know More About Online Social Media Sales and Marketing?

Click Here to Find Out More About My Video Course – The Social Sales Cycle: 8 Steps to More Sales Through Social Media

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Now I want to look a little more closely about the benefits of Social Media Engagement and why it pays to get involved and engage with your audience who are, after all, potential customers.

In this video I discuss the topic under the following headings:

  • Listen
  • Be Selective
  • Be Social
  • Be Responsive
  • Be Adaptable
  • Be Original – Be Yourself!

I hope you find this discussion helpful.   If you would like to know more you can contact me directly for a no obligation discussion to see whether I can help you with your Social Media Strategy.

You can reach me by email at jbdcolley[at]aol[dot]com or call me on my UK cell phone +44 7813 672 612.

In the next video in this series I am going to look at the Benefits of A Social Media Funnel.

Thank you for joining the Conversation

What are the Benefits of a Social Media Strategy?

 

What are the Benefits of a Social Media Strategy?

If you are new to Social Media then this series of videos will help you to consider whether you should be putting more effort into your Social Media Strategy.

Would You Like to Know More About Online Social Media Sales and Marketing?

Click Here to Find Out More About My Video Course – The Social Sales Cycle: 8 Steps to More Sales Through Social Media

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This is the first video in which I address the subject as a whole…

In this video I consider Six Benefits, following the Six Minute Strategist Methodology.  Of course, there are many more but in the interest of brevity and clarity I have focused on:

  • Community
  • Multi Media
  • Audience
  • Engagement
  • Analysis
  • Save Money
I hope you find this a helpful introduction to the topic.  If you would like to know more you can contact me directly for a no obligation discussion to see whether I can help you with your Social Media Strategy.  
You can reach me by email at jbdcolley[at]aol[dot]com or call me on my UK cell phone +44 7813 672 612.

In the next video in this series I am going to look at the importance of Engaging on Social Media.

Thank you for joining the Conversation

Would You Like to Know More About Online Social Media Sales and Marketing?

Click Here to Find Out More About My Video Course – The Social Sales Cycle: 8 Steps to More Sales Through Social Media

Coure Logo Images.004