What are the Benefits of Twitter?
In the last post in this series, I discussed the Benefits of a Social Media Funnel.
In this post, I want to move on to look at some of the Social Media platforms and I want to start with Twitter.
Here is the video….
Twitter needs to be an important part of any integrated Social Media Strategy.
Its unique format means that you can have a conversation – due to the limit of 140 characters
You can listen to the conversations of those you are following and, just as importantly, you can listen to what others (including your customers) are saying about you, your company and your products and services.
The scale of the platform means that there is an incredible diversity of conversations going on all the time and when you combine this with the platform’s search capability you can use it to keep yourself informed on a wide variety of topics.
Taking the search capabilities a step further, you can use the platform to research topics as so many tweets link to great content which has been posted out on the web.
You can use Twitter as a syndication tool for your own content sharing blogs, podcasts and videos to name but three. Twitter is also very good at sharing pictures.
Finally, as you can follow an initial limit of 2,000 other Twitterers with very few limitations, you can search for people who are relevant to your business and extend your network by following and conversing with them.
I hope you find this discussion helpful.
If you would like to know more you can contact me directly for a no obligation discussion to see whether I can help you with your Social Media Strategy.
You can reach me by email at jbdcolley[at]aol[dot]com or call me on my UK cell phone +44 7813 672 612.
In the next video in this series I am going to look at the Benefits of Google+
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