The problem
You’re about to negotiate something that matters. Do you know your exact walk-away number? Your counterpart’s? If not, you’re not negotiating — you’re improvising, and it will cost you around 10%.
Negotiations are lost before they start, by people who never worked out their BATNA, never mapped the ZOPA, and let the other side anchor the first number. Every concession you make untutored teaches them something. An earn-out you didn’t structure turns into a trap in a business you no longer control.
Skilled negotiators aren’t smoother talkers; they’re better prepared. They’ve modelled the walk-away, the zone of agreement and the packages before they sit down.
What this book gives you
How to Master Negotiation & Deal Frameworks gives you the 17 frameworks that win deals on preparation, not charisma — each a full chapter with the tool or template behind it.
- BATNA
- ZOPA
- Reservation Price
- Anchoring
- Concession Strategy
- Integrative Negotiation
- MESO (Multiple Offers)
- Auction & Bid Strategy
… 17 in all, from your walk-away to multi-party coalitions.
See it move
Work out your BATNA and reservation price, then map them against your read of the other side’s, and the zone of possible agreement appears in black and white — the actual space where a deal exists. Improve your alternative even slightly and watch your whole range shift in your favour. The preparation, not the table, is where the 10% is won.
Buying more than one category? All 25 books and every one of the 467 models are £29.99 in the Business Framework Omnibus — less than the price of a third book. Prefer to try first? The free Framework Starter Pack gives you five complete chapters and their live Excel models.
17 frameworks. One category. The complete learning path. Every model in Negotiation and Deal Frameworks — explained, applied, and ready to use.
How to Master Negotiation and Deal Frameworks walks you through the complete arc: 17 models, in the order you'd actually learn them, each with a full practitioner chapter and a live Excel companion.
- 17 models across Negotiation and Deal Frameworks, the complete learning path
- Full practitioner chapters plus a live Excel companion for every model
- Written from 30+ years in investment banking, M&A and private equity