The problem
Revenue is up and the board is pleased. But every new cohort is quietly worth less than the last, churn is eating the base from underneath, and the growth chart is hiding the one number that decides whether any of it lasts.
How you charge isn’t a detail — it’s the shape of the whole business. Pick the wrong billing unit and you fight customers forever. Let a retainer creep into unlimited free work and the margin vanishes. Price the tiers badly and your best customers happily buy your cheapest plan.
Revenue design is where good businesses are quietly made or unmade. It rewards precision and punishes the founder who never modelled it.
What this book gives you
How to Master Revenue Models gives you the 19 ways a business earns and prices — each a full chapter with the model you run on your own numbers.
- Subscription Revenue
- Metered & Consumption Pricing
- Transaction & Commission
- Tiered & Dynamic Pricing
- Yield Management
- Freemium Economics
- Cross-sell & Upsell
- Retainer Design
… 19 in all, from pricing structure to lifetime value.
See it move
Model your subscription base and set monthly churn at 3%. Now push it to 5% and watch the framework halve your customer base inside a year — the same growth spend, a completely different business. The number that quietly decides your fate, finally on the page where you can act on it.
Buying more than one category? All 25 books and every one of the 467 models are £29.99 in the Business Framework Omnibus — less than the price of a third book. Prefer to try first? The free Framework Starter Pack gives you five complete chapters and their live Excel models.
19 frameworks. One category. The complete learning path. Every model in Revenue Models — explained, applied, and ready to use.
How to Master Revenue Models walks you through the complete arc: 19 models, in the order you'd actually learn them, each with a full practitioner chapter and a live Excel companion.
- 19 models across Revenue Models, the complete learning path
- Full practitioner chapters plus a live Excel companion for every model
- Written from 30+ years in investment banking, M&A and private equity