A Forbes article caught my eye today. Written by Martin Zwilling, he references a new book by Nathan Furr and Paul Ahlstrom – Nail It Then Scale It, The Entrepreneur’s Guide to Creating and Managing Breakthrough Innovation.You can read his post at the link.
In essence the model is:
- Nail the Pain
- Nail the Solution
- Nail the Go-To-Market Strategy
- Nail the Business Model
- Scale it
In terms of helping Entreprenurs plan their start up, this book would appear to have some compelling contact. Martin has a link to the book in his post or you can find out more from the link below (full disclosure: Amazon Associates Link) – or just go to Amazon directly. Definitely one for my iPad I think!
Nail It then Scale It: The Entrepreneur’s Guide to Creating and Managing Breakthrough Innovation
I think keeping up with new thinking and ideas is a great way to try to stay ahead? Are You?
If you like this please RT. If you would like to receive more from me, The Six Minute Strategist, please come over to my site and join my mailing list. You can comment below or email me at john[at]jbdcolley[dot]com.