Online Business – Part 5 – Lead Generation

Lead Generation is the the process of capturing a potential customer and turning them into a customer.  This is the core of the sales process and involves a Six Step Process

• Find Me
• Know Me
• Like Me
• Trust Me
• Buy From Me
• Evangelise Me

It is commonly accepted that you need to make contact with your prospect six or seven times before they will buy from you.  This is the process through which they come to know, like and trust you, before which they will not buy from you.

How Has Lead Generation Changed?

The old days of broadcast advertising have been replaced by 1:1 pull marketing where you build the relationship with your prospect on a personal basis using online marketing strategies.

The good news is that nearly everything you do online is measurable using analytical tools like Google Analytics so you can quickly work out what is working and what is not.

Abundance and Attention

Instead of a scarcity of information about a product or a service, the norm is now an abundance of information.  Correspondingly, your marketing needs to cut through the mass of content competing for your prospects attention.

The most valuable thing your prospect can give you is their time and attention so you had better respect it and use it well when it is granted.  Buyers no longer want to be sold to.  They want to be informed and entertained and only then will they consider putting their hand in their pocket and pulling out their credit card.

Today prospective customers can do their own research and if they are looking for your product or service, they can quickly assess it against your competition by just spending a few minutes in Google.  In many cases, the majority of buyers are well advanced in the buying process before they contact the vendor.

The Online Business Sales Funnel

At the top of the Funnel, your job is to enable your prospect to find you.  You do this by creating content and by having an extensive (and consistent) digital presence.

The heart of this should be your website but you should also be present on the major social media platforms and other places where you know your customers like to be online.

It is likely when they first find you, your prospect will not be ready to buy from you.  This is where the information you provide them and the interaction you have with them builds the Know, Like and Trust.  Timing is everything.

How Can You Generate Leads?

Here are some of the activities (online and offline) you can employ to generate leads for your business.

• Website Optimisation
• Social Media Engagement
• Search Engine Optimisation
• Content Marketing
• Email Marketing
• Mobile Marketing
• Paid Search (PPC)
• Webinars
• Direct Mail
• Trade Shows
• Print Advertising

Effective Lead Generation Strategies

Your Lead Generation should be a constantly evolving process.  The biggest challenge is to generate good QUALITY leads.  The challenges you need to consider, according to a recent study by IDG,  include:

• Generating high quality leads
• Converting your leads into customers
• Creating meaningful content
• Demonstrating a return on your marketing investment
• Sourcing high quality data/lists for leads
• Generating leads across different types of media
• Marketing into a lengthening sales cycle
• Generating Public Relations and Media awareness
• Communicating product value
• Keeping up with changes in the market place.

The same IDG study identified several barriers to lead generation success.  These include:

• Lack of resources in staffing, budgeting or time
• Lack of high quality data/lists to drive campaigns
• Lack of budget
• Lack of ability to generate content
• Lack of time and band width
• Lack of sufficient insight into target audience
• Lack of alignment between sales and marketing
• Lack of ability to stop executing and think strategically
• Lack of of reliable data to drive decisions
• The economic climate
• Lack of a clear value proposition
• Lack of insight into competitive research
• Lack of strategic direction

So What are the Most Effective Lead Generation Tactics

IDG identified that the following were the most effective Lead Generation Tactics

• Company Website
• Conferences/Tradeshows
• Email Marketing
• Search Engine Optimisation
• Telemarketing
• Virtual Events and Webinars

At the bottom end of the effectiveness scale came:

• Public Relations
• Paid Search
• Social Media
• Online Advertising
• Direct Mail
• Print Advertising

Inbound Marketing

Marketo define Inbound Marketing as”the process of helping potential customers find your company – often before they are even looking to make a purchase – and then turning that early awareness into brand preference and ultimately into leads and revenue”

To do that you need to create content which is interesting, informative and entertaining.  And you also need to ensure that you are distributing that content in the right places online where your prospective customers can find it.

The Four Pillars of Inbound Marketing are:

• Content Marketing
• Search Engine Optimisation
• Your own Website and Blog
• Social Media Marketing and Engagement

Outbound Marketing

As its name suggests, Outbound Marketing is where you send a message out to your prospective audience either by email or through purchasing online and offline advertisements to bring your products and services to their attention.  This can be done by using any or all of the strategies below:

• Email marketing
• Display ads
• Pay per Click Ads
• Content Syndication
• Direct Mail
• Events
• Sales Representatives

Online Business Part 6 – Scaling Your Business can be found here

Startups – Get Pitching for Funding Masterclass

If your Startup needs to get investor ready, then check out my Course!

“John has done a great job creating this course. i havent finished yet, but i simply cannot tell you how much i have already learnt! jump on in!” Simon K, 5 Stars

“The course is a total guide for Entrepreneurs to Startup Funding. It is a cornucopia of information on how to find investors to start your own job. The course includes many details, business and financial plan templates. It covers every aspect of the subject. Thank you John Colley for sharing your knowledge” Ioanna I. 5 Stars

Click here to find out more about the Course!

Online Business Part 4 – Marketing

Whether or not you have an online presence, your ability to market your course or product is a vital part of your sales plan.

There are a number of considerations to consider first.

Will you be posting your course/product on third party market places? These include Udemy, Skillshare, Learning.ly, eBay, Amazon Video Direct etc.

If you do then meeting the requirements for each platform will need to be part of your plan and should be considered in detail in the production phase.  It is much easier to upload your course to several platforms at a time when you create it than it is to do this after the event.

However, do not assume that Udemy or Skillshare will do all the marketing for you.  You need to promote your courses to your audience and community yourself if you are going to be successful.

Ranking in Udemy

Udemy Key Tips

Ranking in Udemy is dependent on a number of key variables including Student engagement but when you are starting off, you need to build the numbers of students in your courses to demonstrate to Udemy that your courses are of high quality.

The best way to start doing this is by offering free coupons to your community, encouraging them to enroll, take the course and leave you an “appropriate” review.

You must ensure that your personal biography and photo help you to stand out from the crowd.

You should engage with your students when ever possible, respond to their questions within 3 days and comment on their reviews when they are posted. It is also a good idea to set up an automated message for students welcoming them to your course and when they complete the course.

Udemy Categories and Sub Categories

Choosing the right category for your course is important. Typically, you will find that your course fits more than one sub category. If this is the case, choose the sub-category with the fewest courses in it.

Udemy Promotional Messages

This is the best way to sell your courses on Udemy and you should be taking the opportunity to send out both of your promotional messages to your students every month.  Not doing this is leaving money on the table.

Skillshare

Skillshare is a subscription based market place and they reward instructors for each new sign up by a student who is subscribed to the platform.  When you publish a new course, every existing student receives an email to let them know the course is live.

Courses are typically shorter than on Udemy, 10 to 30 minutes and must include a “project” for the students to complete to practice their new “skill”.

The best strategy is to promote your courses to your community and to publish new courses regularly.

With the recent difficulties at Udemy over the price change in April 2016, Skillshare has really benefited and is increasing its students, instructors and courses at a fast rate.

Facebook Groups

There are literally hundreds of Facebook groups which offer the opportunity to promote your online courses. Don’t just look for the Udemy or Skillshare groups but also seek out and join groups which relate to your topic.  Spend some time getting to know people and then ask the admin if you can promote your course to the community in the group.  You may have to share some of your revenue with the owner of the group.

Google Plus Communities

Although Google Plus is a lot smaller than Facebook, its members are very active and promoting your courses to relevant communities on Google Plus can be beneficial to sales

Best Black Hat Forum

This is a somewhat controversial site but it has a section dedicated to Udemy and Skillshare courses where you can promote free coupons and discount coupons but only for Udemy.

Email Marketing

Every Online Entrepreneur should be building their email list using an email service provider.  These include:

• Mail Chimp
• Aweber
• Active Campaign
• Convertkit
• Infusionsoft

You will need to master the skill of creating a matrix of marketing materials which include:

• A lead magnet
• A landing page
• An optin box
• An email list
• Thank you pages
• Email welcome sequences
• Email sales sequences
• Email nuturing sequence

These are all designed to build rapport with the people who sign up to your email list and whom you should spend time cultivating and providing value to.

The saying, “The money is in the list” is TRUE!

Search Engine Optimisation

The art of Search Engine Optimisation is focused on helping the search engines, particularly Google, to be able to find your content and your course or product.

Search Engine Algorithms

The algorithm is a mathematical formula

There are aspects you can influence directly e.g keywords

Other aspects you can influence indirectly e.g course quality.

Unlike Google, it is not thought that the Udemy search algorithm changes very frequently.

Keywords

When considering keywords, ask yourself what students are searching for.  A solution to a pain or problem will be high on the list.  Think about your student avatar and what their needs and wants are. Your title needs to speak to them in their terms.

Choose keywords that sell.

1. Identify your primary and secondary keywords
   1. Primary keywords in title, if possible twice
   2. The biggest mistake you can make is not having keywords in your course titles and particularly having your primary keyword at the start of your course title.
   3. Secondary keywords in sub title. Include one in title if it makes sense
   4. Now create your title and sub title. Include a primary benefit in your title and at least three benefits, using secondary keywords in your subtitle.
   5. See if you can combine keywords to create word combinations which are keyword rich.
   6. Don’t be afraid to experiment with your course titles and change them from time to time.
   7. If you are following my strategy of hub and spoke, building clusters of courses around key topics can you start to dominate a keyword category? If you can when a prospective student searches for your course keyword, they will see that you are the go to expert in that topic through your domination of the search results.
   8. How can you expand your secondary keywords to reach more students? Do your broaden the reach horizontally or vertically.  Do your targeted keyword get more specific or more general?
   9. Don’t’ let any other characters or symbols touch your keywords. Make sure that there is a space between them.

How to Create the Perfect Course Title

1. Total length is not important
2. Primary keyword at the front
3. One or two word keyword, (there is no long tail in Udemy)
4. Try to create combinations of words which cover several secondary keywords
5. Ensure you have a high ratio of keyword terms to other words
6. Communicate the solution to a problem
7. Include a benefit in the title if you can
8. Check listings of other courses for different word combinations

How to Create the Perfect Sub Title

1. Use all the characters
2. Include primary keyword again
3. Include secondary keywords
4. Explain at least three benefits of the course
5. As high a keyword to non keyword ratio pas possible. This can be lower than in your title.

Online Business Part 5 Lead Generation

In the next part of this post, we are going to consider Lead Generation.  Just Click here to go to Part 5

Startups – Get Pitching for Funding Masterclass

If your Startup needs to get investor ready, then check out my Course!

“John has done a great job creating this course. i havent finished yet, but i simply cannot tell you how much i have already learnt! jump on in!” Simon K, 5 Stars

“The course is a total guide for Entrepreneurs to Startup Funding. It is a cornucopia of information on how to find investors to start your own job. The course includes many details, business and financial plan templates. It covers every aspect of the subject. Thank you John Colley for sharing your knowledge” Ioanna I. 5 Stars

Click here to find out more about the Course!

Online Business – Part 3 – Getting Your First Sales

Once you have created your first digital product, you have to get out there and sell it.  Forget the idea, “If I build it, they will come” that only happens to Kevin Costner in Field of Dreams

Here are some of the key issues you must focus on.

Course/Product Title

1. What keyword are you focusing on?
2. Have you researched this in Keyword Planner?
3. Is this keyword at the beginning of your title?
4. Do You have a benefit in your title
5. Does it appear once in your subtitle?
6. Can you be more specific about benefits in your subtitle?
7. What are your competitors doing?

Course/Product Image

1. Does Your Course Image stand out from the Crowd?
2. Does it “Pop” – Enhance saturation and use contrasting colours
3. Listen to Episode 121 of the Online Learning podcast to hear Kirsten Palana discussing the use of colour to create standout images. . https://jbdcolley.com/olp121

Course/Product Sales Page

1. Use the AIDA formula – Attention, Interest, Desire, Action – to sell your course/product in your sales copy
2. Get Attention – following your catchy title and sub title
3. What problem are you solving? Have you ever struggled….; Does it frustrate you that…
4. Emphathise: I know how you feel, I know where you are coming from
5. Up to now the only way has been….and that has been difficult/expensive/time consuming
6. Solve the problem: this is why I have made this course…
7. Establish Authority – My name is….. and I have…..
8. Benefits of the course/product….
9. How Your course/product differentiates from the others
10. Bullets – this is what you will discover in the course….
11. Quotes from happy clients (when you have some)
12. First Call to Action – Take action  – and then get them to follow clear instructions explaining how they are going to be able to purchase your product
13. De-risk – 30 day guarantee – Life time membership – all future updates are included at no additional cost?
14. Questions – here to help, message me, start a discussion – encourage engagement with your students
15. Imagine how great you will feel when…
16. Call to Action Two – Take action and click now
17. Try to make the layout easy to read ,
    1. use +++++ across the page to break it up further and make it easier to read for scan readers
    2. Italics
    3. Bold
    4. Bullets
    5. Short sentences

Pricing

What should you charge for your course or product?

How long is a piece of string.

Firstly, let me share the Product Pyramid concept with you.  You should design your products to cover a full range of prices. The higher the price, the more access your customer gets to you.

• Free – great for lead magnets and building your list
• Low/Mid Price – simple courses and products <$100
  • Kindle ebooks
  • Courses on Udemy/Skillshare
• High – more complex and valuable content, host off market places on your own website or on platforms like Teachable.com or Thinkific.com $100 – $500
• Premium – high end coaching or mastermind groups, providing personal access to you. >$500

However you price your product, make sure that your pricing is consistent across all platforms and market places.  Be prepared to create discounts and offers for your products and therefore build this expectation into your pricing.

Endorsements and Social Proof

One the best ways to get early sales is to get some of your earliest customers and clients to give you honest and appropriate feedback and to get their permission to quote these reviews of your products as endorsements for the product.  You don’t have to use their names but if they will allow you to do so, showing this and ideally a photograph of them, makes the endorsement much more credible.

If you are just starting out, you can always take personal endorsements from Linkedin or from other customers and just quote them in the context of you personally rather than the product.  Change these over once your reviews come in.

If you can get a personal endorsement video from a client, this can be hugely powerful.  Here is one from one of my coaching customers.

Friends, Family and Free

Don’t be afraid to give away a few coupons to your product or course to get the ball rolling.

Everyone hates to go first.  If there are NO people enrolled in your course, it will make the first sale much more difficult.

So, approach your friends, family and online communities and share some free coupons.  Keep the number limited and make sure that there is a date expiry on them.  If you post them online, you can expect them to be shared so this is really important to keep a lid on things.

Make A Launch Plan

It really helps to have a plan!

I recommend breaking down the plan into three phases

• Pre Launch
• Launch
• Post Launch

Pre-Launch Marketing

• Building expectation in your educational announcements of your other products and services
• Choosing the right course URL
  1. Make sure you have your keywords in your URL before you hit publish.
• Blogging
  1. Create a blog post about your up coming course and if possible create a landing page which you can collect email addresses in advance of publishing your course
• Ensure that you have Google Analytics set up on your course/product page so that you can see where your traffic is coming from
• Sharing in your Facebook Groups – let people know that your new course is coming
  1. Find relevant Facebook groups, join them. Don’t spam them with an announcement but drop hints when commenting, that you have a course on this coming up.
• Preparing and warming up your reviewers – cultivate your inner circle
  1. Build up good will by reviewing their courses and getting some good will in the bank
  2. How to ask for a review – you should ask for “an appropriate review”
  3. How not to ask for a review – you should not ask for a “Five Star Review” or even a “positive review”.
• Engage with instructors/product creators you don’t know and sign up for their free courses. Leave them a positive review. Contact them, tell them how great their course was and tell them you have left them a Review. When you publish your course, you can go back to them, offer them your course and ask them to consider leaving a rating and review.
• Creating an landing page – collecting emails, Lead magnets and free offers, first to know, plus other bonuses, add to your mailing list, create scarcity…
• Be clear in your launch pricing strategy
  1. Where and when to offer free
  2. Pricing through launch – Launch at a special launch price and make it clear that the price will be increasing
  3. Incentives to buy soon – offer an extra bonus (checklist, extra content, ebook, recorded webinar) for a limited time to get them to sign up
  4. When not to offer for free – think hard about this. Certainly not after the initial launch period, other than on a strictly limited basis.

Launch Marketing

• Setting up launch offers
  1. Coupon Codes ranging from Free to your launch price
  2. Address different audiences differently. Its OK to have different offers around
  3. Offer special deals to those closest to you and discount offers to new connections
• Using Free for social proof, early on
  1. This makes your course look appealing to new students
  2. Helps you your course or product to get traction
  3. A paying student, even at $1, is more valuable than a free student
• Offering bonuses
  1. Include extra bonuses which are only available for a limited amount of time around your launch
• Updates
  1. Frequent updates keep your course moving forward
  2. Consider launching with a section or two up your sleeve and publish these a month or two after launch
• Using reviews in your marketing and course summary
  1. Include these in your marketing and quote a couple in your course description landing page
• Previews and Audio content to spread buzz
  1. Post your promo video on Youtube, share it on other video sites too: Vimeo
  2. Take the MP3 sound track from one or two courses, mix into an audio promo and publish on Youtube, Soundcloud and other Audio sites
  3. If you know any podcasters, try to get on their show to talk about your courses

Online Business – Part 4 Marketing

In Part 4 of this Series we are going to look more broadly at your Marketing Strategy for your product and service.  Just Click here to go to Part 4

Startups – Get Pitching for Funding Masterclass

If your Startup needs to get investor ready, then check out my Course!

“John has done a great job creating this course. i havent finished yet, but i simply cannot tell you how much i have already learnt! jump on in!” Simon K, 5 Stars

“The course is a total guide for Entrepreneurs to Startup Funding. It is a cornucopia of information on how to find investors to start your own job. The course includes many details, business and financial plan templates. It covers every aspect of the subject. Thank you John Colley for sharing your knowledge” Ioanna I. 5 Stars

Click here to find out more about the Course!

Online Business – Part 2 – Product Creation

Creating a digital product for your Online Business for the first time can be daunting – my first course took me over six months to create but then no body was helping me!

There are two parts to the product creation process.  The first is getting the technology – software and hardware – right. Then you actually have to make the thing!

Kit and Caboodle!

Lets take a look at the equipment you will need and the good news is that you don’t need to spend a fortune, particularly if you already have a half reasonable computer.

At a minimum you will need:

• A computer – desktop or laptop – with a reasonable amount of memory and computing power.  I would suggest a minimum of:
  • 4 GB RAM
  • 1 Terrabyte Hard Drive
  • A modern processor – mine is 1600 MHZ
  • I have an iMac Desktop which has a 3 TB hard drive and 32 GB of RAM
• A good microphone – I use a Blue Yeti which is around $100
• An HD camera
  • I do not advise getting a DSLR – I have a Logitech HD Webcam with a USB connection which is around $50
  • Your smart phone also has an excellent video camera – in all likelihood – so don’t ignore this wonderful piece of equipment
• Screen recording software; these are my two recommendations.  There are other solutions to this but these products are tailor made for this and they work.  Think time is money
  • Screenflow – Mac Only – this is what I use
  • Camtasia – PC and MAC
  • Screencastomatic –
• Presentation Software
  • Keynote – Mac
  • Powerpoint – PC

I would also recommend you have a system for backing up your files which can be a separate hard drive or a cloud solution.  Don’t ever get caught out by not having a back up.

As far as kit goes, that is about it. You can get very fancy but it won’t necessarily make your course better

Lets take a look now at the product production process

Product Production

Designing your digital product can be difficult or you can make it really easy for yourself.  Here are some of my top tips:

• Establish ONE single clear objective for your product or course
• Brainstorm the key topics and content in a bullet point list or a mind map
• Arrange these in a logical order – ensure they flow from start to finish – from problem identification to problem solution
• Establish three levels
  • Sections
  • Lectures
  • Lecture Content
• Find similar courses to your own on Udemy, Skillshare or other teaching platforms,  take a look at how the instructors have covered the material
  • What have you missed out?
  • How can you create your course to make it better, unique and make it really stand out
• Go to Amazon Kindle
  • Identify best selling books covering your topic
  •  Review the table of contents to see what you can add/improve to your course/product
• Consider what additional materials you can add to your product to make it even better
  • Quizzes, checklists, cheatsheets?

Here is my outline process guide to creating a digital product

• Lecture Creation Sequence
  1. The Correct order of creating your course lectures/content is
     1. All your main lectures
     2. Wrap up and Summary lectures
     3. Introduction Lecture
     4. Promotional video

• Lecture Titles and Descriptions
  1. Try to use your keywords in your lecture titles, descriptions and in the Sections too!
  2. Lecture titles should intrigue as well as inform? Make your student want to take the lecture:
  3. Provide at least one paragraph course description, including key words
  4. If you want to be more helpful you can provide a more detailed summary of the course
• Advanced Lecture Descriptions: Dragon Dictate (requires purchase)
  1. Export the audio track to Dragon Dictate
  2. Import and create transcription
  3. Correct and repost in CC

• Course Content
  1. Consider including an “Introduce yourself” lecture for your second lecture. This should encourage new students to leave a discussion comment saying who they are, where they come from, what they do and what they hope to get from the course. You should also try to get them to explain their biggest challenge – great for getting new content ideas for your course.
• Three Other Lectures to Include:
  1. Introduce Yourself – ask the student to introduce themselves in the discussion area
  2. Time Out – Feedback Lecture – ask the student to provide you with feedback on the lecture either directly messaging or through the discussions
  3. Section Introductions and Section Summaries
  4. Activities and Quizzes to increase student engagement.

Bonus Tip – Productivity

When you create your first digital product, do not assume that it is going to be your last.

It will really help you in the future if you can record the steps you take when you create your product – in a bulleted list or in a mind map.

What you want to do is to create systems which are going to make your production process faster and more efficient in the future.  Keep detailed notes and links to your folders and published material so that you can cross link and access material quickly.

This will also become important if you ever expand to a team or employ a Virtual Assistant to help you with your business.  Systems make everything simpler.

Use tools like Evernote to keep detailed notes of your process and your material.

Use tools like Zapier and ITTT (If This Then That) to automate your processes, funnels and sales in your business.

Online Business -Part 3  Publication

In Part 3, I am going share with you how to master the publication phase. – Just Click Here to go to Part 3

Startups – Get Pitching for Funding Masterclass

If your Startup needs to get investor ready, then check out my Course!

“John has done a great job creating this course. i havent finished yet, but i simply cannot tell you how much i have already learnt! jump on in!” Simon K, 5 Stars

“The course is a total guide for Entrepreneurs to Startup Funding. It is a cornucopia of information on how to find investors to start your own job. The course includes many details, business and financial plan templates. It covers every aspect of the subject. Thank you John Colley for sharing your knowledge” Ioanna I. 5 Stars

Click here to find out more about the Course!

There is almost too much to show you here but I wanted to provide you with the full list of 58 eBooks and 12 eCourses which are set out below. 

Copywriting

• Content Warfare: How to find your audience, tell your story and win the battle for attention online by Ryan Hanley at RyanHanley.com ($2.99)
• Hi-Leverage Conversion Tweaks Crash Course by D. Bnonn Tennant at Information Highway ($68.00)
• May I Have Your Attention, Please?: Your Guide to Business Writing That Charms, Captivates and Converts by Mish Slade at Mortified Cow ($3.99)
• Powerful Words: Discover Your Secret Language for Personal Success and Maximizing Impact Through Emotional Connections by Clark Gaither at Dr. Burnout ($9.97)
• You Are a Writer (So Start Acting Like One) by Jeff Goins at Goins Writer ($0.99)

Finance

• Founder’s Pocket Guide: Friends and Family Funding: Complete Answers for Entrepren by Stephen Poland at 1×1 Media ($7.99)
• Founder’s Pocket Guide: Raising Angel Capital (From Amazon: Startup Crash Course: Angel Funding) by Stephen Poland at 1×1 Media ($6.15)
• Launch Your Dream 1st Steps Bundle by Natalie Joy at Defining Your Joy ($300.00)

Getting Sales

• 6 Months to 6 Figures: The Fastest Way to Go From Where You Are to Where You Want to be Regardless of the Economy by Peter Voogd at Game Changer’s Academy ($9.97)
• Buy Your Own Island: The Ultimate Guide to Breaking Free and Making Your Dreams Reality by Danny Flood at Open World ($9.99)
• Customer Manipulation: How to Influence Your Customers to Buy More & Why an Ethical Approach will Always Win! by Chloe Thomas at Chloe Thomas ($0.99)
• eCommerce Delivery: How your Delivery Strategy can Increase your Sales by Chloe Thomas at Chloe Thomas ($4.99)
• eCommerce Marketing: How to Drive Traffic that BUYS to your Website by Chloe Thomas at Chloe Thomas ($8.70)
• eCommerce MasterPlan 1.8: Your 3 Steps to Successful Online Selling by Chloe Thomas at Chloe Thomas ($6.99)
• Lifestyle Entrepreneur: Live Your Dreams, Ignite Your Passions and Run Your Business From Anywhere in The World by Jesse Krieger at Jesse Krieger ($7.99)
• QuitN6 Internet Business Course by Steve Reed at QuitN6 ($300.00)
• Selling Among Wolves Audio Coaching Program by Michael Pink at MichaelPink.com ($147.00)
• Twitter Marketing That Sells: How to Convert Your Twitter Followers into Business Dollars by Mike Kawula at Social Quant ($99.00)

Getting Started

• Create, Automate, Accelerate: A Radical New Blueprint To Building A Business (And Life) That’s Exciting, Has Purpose And Gives You The Freedom You Want by Leon Jay at Leon Jay ($6.95)
• How To Plan Your Entire Year On One Sheet Of Paper: The Simple Plan For Doubling Your Sales And Profits by Laura Posey at Simple Success Plans ($5.95)
• Job Escape Plan: The 7 Steps to Build a Home Business, Quit your Job and Enjoy the Freedom: Includes Interviews of John Lee Dumas, Nick Loper, Rob Cubbon, Steve Scott, Stefan Pylarinos & others! by Jyotsna Ramachandran at Happy Self Publishing ($2.99)
• Launch Your Business: The 5 Step Solution to Do What You Love, Quit Your Job and Have the Freedom to Travel and Live Life on Your Own Terms by Rosetta Thurman at Happy Black Woman ($7.97)
• Mastermind Course by Dan Miller at 48 Days ($20.00)
• Plan Twice, Build Once: Lessons learned from over 100 conversations with extrodinary entrepreneurs by Michael Sacca at Rocketship ($39.99)
• The Simple Strategic Plan by Laura Posey at Simple Success Plans ($47.00)
• The Invisible Organization: How Ingenious CEOs are Creating Thriving, Virtual Companies by Mitch Russo at Mitch Russo ($9.99)
• The Juicy Guide to Entrepreneurship: Advice on How to Energize your Brand and Squeeze More Soul Into Your Business by Maria Ross at Red Slice ($0.99)
• The Small Business Life Cycle: The No-Fluff Guide to Navigating the Five Stages of Small Business Growth by Charlie Gilkey at Productive Flourishing ($5.99)

Lead Generation

• Booked: The digital marketing and social media appointment setting system for anyone looking for a steady stream of leads, appointments, and new clients by Josh Turner at Josh Turner ($2.99)
• Internet Prophets Masterclass by Steve Olsher at SteveOlsher.com ($997.00)
• Moving From Blog to Business by Caz and Craig Makepeace at yTravel ($67.00)
• Stop Thinking Like a Freelancer: The Evolution of a $1M Web Designer by Liam Veitch at Freelance Lift ($8.99)
• The Key to More Customers by Brian Lofrumento at Brian Lofrumento ($497.00)
• Wantrepreneur to Entrepreneur: What You Really Need to Know to Start Your First Business by Brian Lofrumento at Brian Lofrumento ($9.95)

Marketing

• Brand Identity Breakthrough: How to Craft Your Company’s Unique Story to Make Your Products Irresistible by Gregory Diehl at Brand Identity Breakthrough ($4.99)
• Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales by Matt Paulson at Matthew Paulson ($2.99)
• Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing by Ian Brodie at Ian Brodie ($6.49)
• Entrepreneur’s Guide To The Lean Brand: How Brand Innovation Builds Passion, Transforms Organizations and Creates Value by Jeremiah Gardner at Jeremiah Gardner ($9.99)
• Facebook Ads Manual: Everything You Need to Know to Get Started by Mojca Mars at Super Spicy Media ($29.00)
• Networking Is Not Working: Stop Collecting Business Cards and Start Making Meaningful Connections by Derek Coburn at Derek Coburn ($2.99)
• Storytelling for Startups: How Fast-Growing Companies Can Embrace the Power of Story-Driven Marketing by Mark Evans at Mark Evans Consulting ($24.99)
• The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd by Allan Dib at Successwise ($2.99)
• The Connection Algorithm: Take Risks, Defy the Status Quo, and Live Your Passions by Jesse Tevelow at Jtev ($2.99)
• “The Power of Personality for Your Small Business: How to Use Personality to
  Capture the Attention, Hearts and Wallets of Customers” by Jessica Drury at Heartlines copywriting studio ($3.99)

Mindset

• Born to Win: Find Your Success Code by Zig Ziglar at Ziglar ($8.99)
• From Burnout to Balance: A Small Business Owner’s Journey Through Personal and Business Growth by Paul Redmond at RDA Accountants ($9.99)
• How to Deal with Irrational People: What to do When Common Sense Fails and “Crazy” Behavior Prevails by Paul Colaianni at The overwhelmed brain ($3.49)
• Project: Success: How to Break barriers & Bring Your Ideas to Life by Mark Sieverkropp at Sieverkropp ($9.99)
• The End of Jobs: Money, Meaning and Freedom Without the 9-to-5 by Taylor Pearson at Taylor Pearson ($3.99)
• The Juicy Guide to Entrepreneurial Inspiration: Advice on How to Spark Your Creativity and Activate Your Inner Fire by Maria Ross at Red Slice ($2.99)
• The Successful Mistake:How 163 of The World’s Greatest Entrepreneurs Transform Failure Into Success by Matthew Turner at TurnDog ($9.99)
• Train Your BrainTrain Your Brain: How to Build a Million Dollar Business in Record Time by Dana Wilde at The Mind Aware ($7.99)
• When Millennials Take Over: Preparing for the Ridiculously Optimistic Future of Business by Jamie Notter & Maddie Grant at Work XO ($7.99)

Product Creation

• Collaborate: The Modern Playbook for Leading a Small Team to Create, Market, and Sell Digital Products Online + Online Course by Tom Morkes at TomMorkes.com ($297.00)
• Evolved Enterprise: How to Re-Think, Re-Imagine, and Re-Invent Your Business to Deliver Meaningful Impact and Even Greater Profits by Yanik Silver at Evolved Enterprise ($19.00)
• Hooked: Workbook (Amazon says: Hooked: How to Build Habit-Forming Products), doesn’t mention a workbook. by Nir Eyal at Nir and Far ($12.99)
• Non Obvious 2016 Edition: How To Think Different, Curate Ideas & Predict The Future by Rohit Bhargava at Idea Press Publishing ($3.99)

Productivity

• Automate Your Routines, Guarantee Your Results by Kathryn Jones at Kathryn Jones ($3.99)
• How I Automate Everything with Zapier by Brian Keith at Red Beard Consulting ($50.00)
• The Healthy Habit Revolution: Create Better Habits in 5 Minutes a Day by Derek Doepker at Excuse Proof Fitness ($2.99)
• The Juicy Guide to Brand Building: Advice on How to Attract Loyal Fans and Amplify Your Message by Maria Ross at Red Slice ($2.99)
• The Juicy Guide to Time Management and Goal Setting: Advice on How to Wrangle Your Calendar and Slay Overwhelm by Maria Ross at Red Slice ($2.99)
• The Personal Productivity Handbook: A Step-by-Step Program to Supercharge Your Productivity by Paul Minors at Paul Minors ($19.00)
• Work Smarter: 500+ Online Resources Today’s Top Entrepreneurs Use To Increase Productivity and Achieve Their Goals: Updated and Expanded for 2015 by Nick Loper at Side Hustle Nation ($2.99)
• Yes Yes Hell No: The Little Book for Making Big Decisions by Brian Whetten at Core Coaching ($9.95)

Scaling

• Feed a Starving Crowd: More than 200 Hot and Fresh Marketing Strategies to Help You Find Hungry Customers by Robert Coorey at Feed a starving crowd ($0.99)
• Online Sales Formula: a Six Step Model to Grow Your Impact and Income Online by Brian Dixon at Dixon Agency ($12.99)
• Scale: How to Grow Your Business by Working Less by Frank Bria at FrankBria.com ($8.99)
• The Growth Hacker’s Guide to the Galaxy: 100 Proven Growth Hacks for the Digital Marketer by Mark Hayes & Jeff Goldenberg at Rocketshp ($9.99)
• The Virtual Assistant Solution by Michael Hyatt at MichaelHyatt.com ($2.99)

Full Disclosure: the links in this blog post are affiliate links and if you do invest in the bundle, I will benefit but you will not pay more.  Thank you, in advance, if you do! 🙂

When you’re bootstrapping a startup, it’s normal to have times when you feel stuck. Discouraged. And in way over your head.

Which is probably why so many startups fail in the early years. It’s hard to predict the bumps and roadblocks you’ll hit along the way, or which ones you’ll lose the most sleep over.

Of course, you’re willing to do whatever it takes to make things happen. Start and run your business lean. Hustle hard until you hit your stride. Study and learn from smart entrepreneurs who’ve gone before.

But you’re up against a lot of challenges, too.

Maybe you’ve got great ideas but you’re lacking the specific business know-how. Money is probably tight. Your time is stretched thin. You’re bombarded with information but not sure who to listen to or what to do next.

You want to do things right and to do that, you need to learn from the best.

And that’s why the Ultimate Startup Bundle was created.

It’s a complete library of business and startup resources on all the topics you need to round out your business and avoid crucial mistakes along the way.

It contains 58 eBooks and 12 eCourses, all created by experienced business owners who’ve been there, done that, and really know their stuff.

These hand-picked resources are designed to address each part of your startup journey with all the right tactics, tools, strategies and business helps to guide you on the road to success.

Including resources like Hooked (Nir Eyal), The Growth Hacker’s Guide to the Galaxy (Jeff Goldenberg and Mark Hayes), The Lean Brand (Jeremiah Gardner), Born to Win (Zig Ziglar), and Booked (Josh Turner), it covers everything you need to know about:

• Getting Started
• Lead Generation
• Mindset
• Marketing
• Getting Sales
• Copywriting
• Product Creation Finance
• Productivity
• Scaling

With a product value of over $3,300, it’s the full meal deal and was carefully curated to give entrepreneurs like you an edge as you build your business.

In fact, it’s the sort of thing I only wish had been around when I launched my first online business.

At just $97 for the entire bundle, it’s a far cry less than you’ll pay for many monthly membership sites (often $50-$100 per month), online business courses (typically $999-$5,000), and let’s not even talk about the tens or hundreds of thousands you can spend on a traditional business degree.

With content from over 60 top authors, it’s a robust library of business resources that covers the A to Z of creating, marketing and scaling a successful startup.

But you’ve got to act now because the Ultimate Startup Bundle is only around for a few days, and then the team that created it loses their license to make this incredible library available.

As an added bonus, along with the products in the bundle you’ll receive free access to premium online software services to support your business, like ConvertKit, ClickFunnels, SamCart, and Thinkific, worth over $900, which makes the small investment of $97 even more of a no-brainer.

Full List of eBooks and Courses

You can find the full list of eBooks and Courses here

Don’t just survive the startup journey. Get the roadmap and guidance you need to make your business thrive. Click here to get your Ultimate Startup Bundle or learn more now

I hope you are as excited about this as I am!

John

Full Disclosure: the links in this blog post are affiliate links and if you do invest in the bundle, I will benefit but you will not pay more.  Thank you, in advance, if you do! 🙂