Business Book Review
Every Monday I read you an excerpt (normally the Introduction or first chapter from the reviewed Book – So that you don’t have to. Listen to me as I help the Author explain the premise for his book so that you can decide if it is for you. This is always done with written permission from the Author and/or Publisher of the book.
If you would like me to review your book – email me: john[at]jbdcolley[dot]com
Featured Book: Duct Tape Selling – Think Like a Marketer, Sell Like a Superstar, by John Jantsch
The art of selling has evolved tremendously over the last few years. Today’s hectic pace demands that sales professionals rethink their strategies and practices. They must attract, teach, convert, serve, and measure while developing an individual brand that stands for trust and expertise.
Now the popular author of Duct Tape Marketing teaches sales professionals how to apply the tactics of traditional marketing to their daily work. In Duct Tape Selling, salespeople will learn how to develop a marketing-based system to dramatically increase their effectiveness, stand above their competitors, and add value to their customer relationships.
Jantsch flips the traditional business model—where marketers owned the message while sellers owned the relationships—on its head. These days, he argues, marketers must get better at relationships and sales must perfect the message and delivery.
Author: John Jantsch
You can find out more at John’s website for the book below.
Buy your Copy from Amazon Today
You can purchase your copy of Duct Tape Selling direct from Amazon using the (affiliate) links below:
For Amazon US – click on this link: https://jbdcolley.com/ducttapeus
For Amazon UK – click on this link: https://jbdcolley.com/ducttapeuk