[03:33] Primary Marketing Goals
[09:23] Stripping Out Your Audio File
[12:13] Uploading Your Podcast to your Podcast Host
14:39 Podcast Strategy Part 1 Completed
[15:03] Repurposing your Podcast Content to Multichannels
[19:37] Content Scheduling to Multi Channels
21: 31 Landing Page Design using Attention Insights
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Links mentioned in this Episode
Online Learning Podcast – https://podcasts.apple.com/gb/podcast/the-online-learning-podcast/id731469236
Online Course Master’s Podcast – https://onlinecoursemasters.com
Resources mentioned in this Episode
BCast Podcast Platform – https://bcast.fm/?via=john
Active Campaign – https://mbsy.co/activecampaign/24930359
Mailchimp – https://mailchimp.com
Email Octopus – https://emailoctopus.com/?urli=gMDds
Screenflow – https://www.telestream.net/screenflow/overview.htm
Camtasia – https://www.techsmith.com/video-editor.html
Bouncecast – https://bouncecast.app
Repurpose.io – https://repurpose.io/?aff=11763
Buffer – https://buffer.com
Promo Republic – https://affiliate.promorepublic.com/programs/promorepublic-affiliate-program/signup/?via=1037910
Airtable – https://airtable.com/invite/r/VBEhQCof
Wishpond – https://mbsy.co/37BTWg
Attention Insights – https://www.attentioninsight.com?grsf=3pq6h5
(Please note that some of these links may be affiliate links and if you subscribe, you will not pay more but I may receive a commission – Thank you for supporting the Podcast)
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Detailed Show Notes
OEP4 How to Build Your Podcast Content Strategy
Podcasting has been one of my most effective channels of communication and marketing
My Online Learning Podcast which to date has over 130 episodes, attracted over 940,000 downloads
But just podcasting is not enough…
Its amazing content, make it the core of your content marketing strategy
In this episode I am going to show you how
As you can see, I don’t start with an audio recording, but a video recording!
You can create a video and strip out the audio but you can’d retrospectively add video content to an audio easily – you can add simple still images but its much more work
You will need to consider how you prepare you content
Are you going to script it?
Prepare it with slide as I have done here
Or just wing it?
You will need a clear idea of what you are going to talk about before you start.
Before you go any further you need to consider the PURPOSE of the content
What Call to Action are you going to associate with your video content?
This requires consideration of you primary marketing goals
Firstly you need to think about your marketing goals in terms of your funnel strategy
Top of Funnel – New leads and prospects
Mid Funnel – Lead Engagement
Bottom of Funnel – Lead conversion to customers
What do you want to achieve?
Two Primary Marketing Goals
◆ Grow my Email List – Top
◆ Grow my Six Minute Strategist Membership site – Bottom
Secondary Marketing Goals
◆ Promote Content – Mid Funnel
◆ Promote Udemy Courses – Bottom
◆ Promote Fiverr Gigs – Bottom
My content strategy is very much focused on the Top of the Funnel to attract organic traffic to my content and then into one of my funnels
But I have created dozens of courses and have Fiverr gigs to sell so I want to make sure that these get exposure too – without being too pushy
Define the call to action for the episode
Primary call to action is to get audience to sign up to the Podcast using a bespoke link
This is part of the bcast podcasting platform functionality and connects to emailoctopus where I can build my list of podcast listeners (autoresponder sequences are a later step).
This call to action needs to be embedded in the Outro to the Podcast
You might also want to consider creating a standard Intro and Outro, which includes this call to action. Again, its a useful function in bCast but you can do this on your own too.