Are You Strategic about Social Media?

are you strategic about social media

This has been a busy week with a speaking engagement at Salisbury Big Business Event.  I would like to thank everyone involved for making it a great event and I really enjoyed meeting a wide range of business people, exhibitors and other speakers.



Karren Brady, an eminent British business woman and Deputy Chairman of West Ham Football club gave a very inspiring keynote on her experience as a woman in the business of Football.

In case you were unable to make the event, I would like to share with you my thoughts about Social Media Strategy and how to use Social Media Marketing to really engage with your customers.

My talk was entitled “How NOT to be the next Comet – Marketing in the Connected Economy“.  Comet was an electrical retail business in the UK which lost its connection with its customers and went bust.  It metamorphosed from being a retailer to being a high street show room for Amazon.

I have made a 12 minute video, embedded below, in which I have covered all the main points from my Presentation and below this you can download the slides which are on Slidedeck.

The full slide deck can be downloaded from Slideshare and is provided for you below.

Marketing in the Connected Economy from jbdcolley

Comments following the Presentation

Here are a few of the Tweets and Comments I received following the presentation:

“If you are looking for a superb strategist, tutor and social media expert, John would be a great asset to help make the most of your business. John is personable and a professional, I cannot reccomend him enough.” Eliot Jones, President, Salisbury Chamber of Commerce

@personnelplace Very welcome, thanks for yours! Really enjoyed today’s presentation at SBBE.

@futrsocial thank you very much for a extremely informative and engaging talk yesterday!

@personnelplace Morning John – many thanks again for yesterdays seminar – such useful advice that I will be putting into practice!

@tylrsguesthouse Good presentation today @SalisburyBBE Thanks to @jbdcolley

@puncturesafew Very stimulating and thought provoking presentation you gave this afternoon at BBE Salisbury

@simonwardphoto A great talk from @jbdcolley about ‘How Not To Be The Next Comet’

@eliotcjones Great to listen to @jbdcolley @SalisburyBBEcorporate strategist, blogger and social media specialist. Thank you John for your advice

@wiltshirehour @KenziaDigital @SalisburyBBE How remiss of me ! Apart from previous mentions, credit due to @jbdcolley for his sound advice.

Kenzia Digital Salisbury Presentation – 12 Ways to be more Effective with Social Media Marketing

Amanda Kennedy from Kenzia Digital, a fellow speaker at the event, has kindly given me permission to share her complementary presentation which covers 12 specific pieces of advice on how to be more effective in Social Media Marketing.  You can also find Amanda’s presentation on Slideshare here.

Salisbury Big Business Presentation from Kennedy PR

If you would like to know more about the Strategic use of Social Media for your marketing, why not get in touch with me to discuss how I might be able to help your business.

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