Online Learning Podcast Episode 042 – Social Media – Chris Wilkey, Social Media Expert on Facebook Analytics

January 31, 2014 by jbdcolley Leave a Comment

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Chris Wilkey, Social Media Expert and Disc Jockey, explains the benefits of really understanding and being able to benefit from Facebook Analytics

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In this Week’s Episode:

Interview: Chris Wilkey

Spotlight Course: The Basics of Facebook Analytics; – normally $49 but you can buy this course with 80% off for just $10 by following this link. Alternatively go direct to Udemy.com and use Coupon Code “OLP10” to get the same price without going through the Affiliate Programme.

Discount Code: OLP10

Category: Business

Udemy Course Link: https://www.udemy.com/the-basics-of-facebook-analytics

Other Udemy Courses:

Starting Your Own Podcast – Normally $49 but just $10 with Coupon Code OLP10 or follow this link

A Business Guide to Facebook Marketing – Normally $99 but just $20 with Coupon Code OLP20 or follow this link

Social Media 101 – Normally $49 but just $10 with Coupon Code OLP10 or follow this link

Starting Your Own Disc Jockey Business – The Crash Course – Free

Starting Your Own WordPress Blog from Idea to first Post – $49

Become a LinkedIn Power User: Networking and Lead Generation

Developing an Internet Presence for Small Business Owners – $29

How to Use Hootsuite for Social Media Management – $15

Creating Effective Social Media Content for Business Use – $59

Other Links: Chris recommends “Introduction to Web Development” by Mark Lassoff, which is a free course.

Contact Details: You can find out more about Chris by visiting his website at http://hosskey.com or on Linked in at www.linkedin.com/in/chriswilkey/

Marketing Tip of the Week: In this weeks Marketing Tip, I share with you the benefits of early bird marketing for your courses.

Free Course of the Week: This week’s Free Course Recommendation is my own “Entrepreneurs Guide: Social Media Strategy for Beginners” which I think complements Chris’s courses really well.

Check Out My Courses by Clicking on the Links Below

Udemy: Understanding Strategic Course Design

~~$197~~ - $49 with Coupon Code DESIGN49

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The Enterpreneurs' Guide: Introduction to Startups

~~$49~~ - $19 with Coupon Code INTRO19

Entrepreneurs Guide to Startup Funding

~~$197~~ - $49 with Coupon Code FUNDING39

Subscribe Here

Entrepreneurs Guide: Social Media Strategy for Beginners

FREE Click below to Subscribe

Subscribe Here

Entrepreneurs Guide: An Introduction The M&A Game

FREE Click below to Subscribe

Subscribe Here

*** Full Disclosure: these are affiliate links. If you click on this link, you will not pay any more (you still get the full discount) but I will earn a Commission. If you do buy a course, please email me at john[at]jbdcolley[dot]com and tell me about it. I would love to thank you personnally for supporting The Online Learning Podcast! Don’t forget you can still access the Course and the discount without going through the Affiliate Scheme by simply searching for the Course on Udemy and using the Coupon Code at Checkout in the normal way. If you do this, Udemy will receive their normal commission and the Course Creator will get the whole of the balance. It is entirely up to you 🙂

You can find out more about Online Courses at www.Udemy.com

iTunes Rating and Review

If you like this Podcast, please consider going to iTunes and leaving us a rating (5 Star if you think we are worth it) and a comment as this makes a HUGE difference to us on iTunes. If you do leave me a 5 Star Rating, email me john[at]jbdcolley[dot]com and I will send you a free coupon for my Udemy Course, Entrepreneurs Guide: An Introduction to Startups!

Filed Under: Podcasts Tagged With: OLP, Social Media

Online Learning Podcast Episode 024 – Social Media – Deltina Hay, New Media Expert, on Social Media Essentials

November 19, 2013 by jbdcolley Leave a Comment

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Yours to Keep -> Download Your Free PDF – “Discounted: 50 of the Best Online Courses” eBook -> Click on This Link to Download Now!

Deltina Hay, veteran Web Developer, New Media Expert and Board Chair of the Independent Book Publishers Association, provides some great advice from her Social Media Essentials Courses.

In this Episode I have a great Interview with Deltina Hay. Deltina is a veteran web developer, author, book publisher, New Media Expert and the Board Chair of the IBPA. In our conversation, Deltina shares some great advice on Social Media strategies for business which she extracts from her Essentials Series of Social Media Courses.

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In this Week’s Episode:

Interview: Deltina Hay

Spotlight Course: Social Media Essentials Series, See Below; all five of the Essentials Courses are available at a 50% discount by clicking on the links below.

Discount Code: OLP5XL

Category: Business

Udemy Course Link: Click on the Titles of the Courses below.

Other Udemy Courses:

WordPress Essentials in Under an Hour – $49 – 50% off Click this Link

Twitter Essentials in Under an Hour – $29 – 50% off Click this Link

Google Plus Essentials in Under an Hour – $39 – 50% off Click this Link

Linkedin Essentials in Under an Hour – $39 – 50% off Click this Link

Facebook Page Essentials in Under an Hour – $29 – 50% off Click this Link

Marketing Mobile Apps for Top Visibility and Lasting Success – $99

Leveraging YouTube to Drive Sales and Traffic – $29

The Social Media Survival Guide – $149

The Bootstrappers Guide to the Mobile Web – FREE

Other Links: Deltina recommends Mark Lassoff’s programming courses which you can find by following this link to his courses on Udemy.com

Contact Details: You can find out more about Deltina by visiting her website at http://deltinau.com or by following her on Twitter @deltina

Marketing Tip of the Week: In this weeks Marketing Tip, from Phil Ebiner (see OLP005) he suggests taking 30 second clips of your course videos and posting them to YouTube complete with a YouTube Annotation with a direct link back to the Course.

Free Course of the Week: This week’s Free Course Recommendation is “Done in 60 seconds or less: Social media productivity apps for business and work” by Tanya Gupta and Abir Qasem

Check Out My Courses by Clicking on the Links Below

Udemy: Understanding Strategic Course Design

~~$197~~ - $49 with Coupon Code DESIGN49

Subscribe Here

The Enterpreneurs' Guide: Introduction to Startups

~~$49~~ - $19 with Coupon Code INTRO19

Entrepreneurs Guide to Startup Funding

~~$197~~ - $49 with Coupon Code FUNDING39

Subscribe Here

Entrepreneurs Guide: Social Media Strategy for Beginners

FREE Click below to Subscribe

Subscribe Here

Entrepreneurs Guide: An Introduction The M&A Game

FREE Click below to Subscribe

Subscribe Here

You can find out more about Online Courses at www.Udemy.com

iTunes Rating and Review

Filed Under: Podcasts Tagged With: OLP, Social Media

Are You Strategic about Social Media?

April 27, 2013 by jbdcolley Leave a Comment

This has been a busy week with a speaking engagement at Salisbury Big Business Event. I would like to thank everyone involved for making it a great event and I really enjoyed meeting a wide range of business people, exhibitors and other speakers.

Karren Brady, an eminent British business woman and Deputy Chairman of West Ham Football club gave a very inspiring keynote on her experience as a woman in the business of Football.

In case you were unable to make the event, I would like to share with you my thoughts about Social Media Strategy and how to use Social Media Marketing to really engage with your customers.

My talk was entitled “How NOT to be the next Comet – Marketing in the Connected Economy“. Comet was an electrical retail business in the UK which lost its connection with its customers and went bust. It metamorphosed from being a retailer to being a high street show room for Amazon.

I have made a 12 minute video, embedded below, in which I have covered all the main points from my Presentation and below this you can download the slides which are on Slidedeck.

The full slide deck can be downloaded from Slideshare and is provided for you below.

Marketing in the Connected Economy from jbdcolley

Comments following the Presentation

Here are a few of the Tweets and Comments I received following the presentation:

“If you are looking for a superb strategist, tutor and social media expert, John would be a great asset to help make the most of your business. John is personable and a professional, I cannot reccomend him enough.” Eliot Jones, President, Salisbury Chamber of Commerce

@personnelplace Very welcome, thanks for yours! Really enjoyed today’s presentation at SBBE.

@futrsocial thank you very much for a extremely informative and engaging talk yesterday!

@personnelplace Morning John – many thanks again for yesterdays seminar – such useful advice that I will be putting into practice!

@tylrsguesthouse Good presentation today @SalisburyBBE Thanks to @jbdcolley

@puncturesafew Very stimulating and thought provoking presentation you gave this afternoon at BBE Salisbury

@simonwardphoto A great talk from @jbdcolley about ‘How Not To Be The Next Comet’

@eliotcjones Great to listen to @jbdcolley @SalisburyBBEcorporate strategist, blogger and social media specialist. Thank you John for your advice

@wiltshirehour @KenziaDigital @SalisburyBBE How remiss of me ! Apart from previous mentions, credit due to @jbdcolley for his sound advice.

Kenzia Digital Salisbury Presentation – 12 Ways to be more Effective with Social Media Marketing

Amanda Kennedy from Kenzia Digital, a fellow speaker at the event, has kindly given me permission to share her complementary presentation which covers 12 specific pieces of advice on how to be more effective in Social Media Marketing. You can also find Amanda’s presentation on Slideshare here.

Salisbury Big Business Presentation from Kennedy PR

If you would like to know more about the Strategic use of Social Media for your marketing, why not get in touch with me to discuss how I might be able to help your business.

Why not sign up for my weekly VIP Newsletter to get exclusive content about Business Strategy and Marketing to help your business, including instant free Access to my Six Minute Strategy Review now.

Filed Under: Engagement, Slideshare Tagged With: Internet Marketing, Social Media

Do you know the 12 Steps to a Social Media Marketing Audit?

January 7, 2013 by jbdcolley Leave a Comment

Do you know the 12 Steps of a Social Media Marketing Audit?

If you are looking to review your Social Media Marketing Strategy with me or anyone else, I believe it is helpful to work together to systematically assess your current situation.

To do this I have devised 12 Questions – Six Offline Questions and Six Questions relating to your current Online activities.

I have also made this brief video to help to explain the questions and why I think they are important.

So to Summarise, the Six Offline Questions are:

Summarise your Products and Services
Explain your Pricing Structure
Who are your Customers? Where do you expect to find them online?
What are your current offline and online marketing strategies?
What are your channels to market?
What is your marketing budget? How do you currently allocate this?

The Six Online Questions are:

What is your website URL?
Which Social Media Platforms are you/your business on? Provide links to all pages/platforms
What online content do you produce?
How well connected are you Online
Do you use email to contact your customers? How?
What are your social media marketing/online Marketing Objectives?

At the end of the Video (and the Slide Presentation) I briefly introduce you to the Six Pillars of Social Media Strategy which are:

Platform Strategy
Content Strategy
Influencer Strategy
Email Strategy
Social Media Marketing Funnel
Metrics

These are the Six Pillars I use when working with my clients on their Social Media Marketing Strategy.

I have uploaded the Slides in the video to Slideshare and they are also downloadable for your convenience.

Online marketing audit 22 nov 2012 from jbdcolley

Thank you for joining the Conversation!

Are You Coming to My Expert Equation Workshop?

Sometimes you just have to be in the room…

On Sat/Sun 20^th/21^st Februrary I am giving a 2 day Workshop on How to Make Online Courses. The workshop will be held at the Darling Buds of May Farm in Kent, England.

If you are interested to learn more, just click on this link to get all the details and Save 50% off the Course Price with Coupon Code “JOHNC”

I hope to see you there!

Filed Under: Online Marketing Tagged With: Social Media

What are the Benefits of Twitter?

December 3, 2012 by jbdcolley 1 Comment

What are the Benefits of Twitter?

In the last post in this series, I discussed the Benefits of a Social Media Funnel.

Would You Like to Know More About Online Social Media Sales and Marketing?

Click Here to Find Out More About My Video Course – The Social Sales Cycle: 8 Steps to More Sales Through Social Media

In this post, I want to move on to look at some of the Social Media platforms and I want to start with Twitter.

Here is the video….

Twitter needs to be an important part of any integrated Social Media Strategy.

Its unique format means that you can have a conversation – due to the limit of 140 characters

You can listen to the conversations of those you are following and, just as importantly, you can listen to what others (including your customers) are saying about you, your company and your products and services.

The scale of the platform means that there is an incredible diversity of conversations going on all the time and when you combine this with the platform’s search capability you can use it to keep yourself informed on a wide variety of topics.

Taking the search capabilities a step further, you can use the platform to research topics as so many tweets link to great content which has been posted out on the web.

You can use Twitter as a syndication tool for your own content sharing blogs, podcasts and videos to name but three. Twitter is also very good at sharing pictures.

Finally, as you can follow an initial limit of 2,000 other Twitterers with very few limitations, you can search for people who are relevant to your business and extend your network by following and conversing with them.

I hope you find this discussion helpful.

If you would like to know more you can contact me directly for a no obligation discussion to see whether I can help you with your Social Media Strategy.

You can reach me by email at jbdcolley[at]aol[dot]com or call me on my UK cell phone +44 7813 672 612.

In the next video in this series I am going to look at the Benefits of Google+

Thank you for joining the Conversation

Would You Like to Know More About Online Social Media Sales and Marketing?

Click Here to Find Out More About My Video Course – The Social Sales Cycle: 8 Steps to More Sales Through Social Media

Filed Under: Engagement, Video Tagged With: Benefits of..., Social Media, Twitter

6MS Episode 60 Google’s Going Social – Are You?

November 23, 2012 by jbdcolley Leave a Comment

Google is Going Social – Are You?

I was fortunate to attend a seminar at Google in which there was a fascinating discussion of the impact of Google’s applications for business and the impact that creating an Open, Random and Supportive (as opposed to a Closed, Selective and Controlling) organisation with Google’s applications at the heart of the business.

Would You Like to Know More About Online Social Media Sales and Marketing?

Click Here to Find Out More About My Video Course – The Social Sales Cycle: 8 Steps to More Sales Through Social Media

The Google Infrastructure was extremely well explained by Thomas Power, one of the Co-Founders of Ecademy and now a Frontier Coach.

Google’s Social Ecosystem

Thomas summarised on a slide the four aspects of Google Social Ecosystem:

Engage
Play
Work
Empower

I have set out the elements of each of these for you as my original photograph of his slide was not very clear.

Engage

Google +
Profile
Circles
Hangouts
Events
Google Groups
Google Photos – Picasa
Search + Your World

Play

Google TV
Google News
Google Shopping
Google Finance
Google Wallet
Google Credit Card
Google Bank
Google Maps
Google Latitude
Google Earth
Google Travel
Google Glasses

Work

Adwords
Analytics
Apps
Mail
Calendar
Docs
Drive
Talk
Translate
Reader
Trends
Cloud
Query (Google Big Data)

Empower

Google Channel/YouTube
Devices – Nexus, Chromebook, Motorola
Android
Chrome
Google Fiber

This provides you with a check list to go and investigate further if you wish after you have listened to Thomas’s presentation. Read Frontier Coaching’s blog post, Google World Social Infrastructure and get the infographic here.

About Frontier Coaching

Frontier makes the daunting world of digital and social simpler and easier to navigate by becoming your digital companion to help develop your thinking, coach your organisation on the best practice models, systems and partners required to make this transformational journey.Frontier works with business of all shapes and sizes, and with a range of partners including the Digital Youth Academy to offer you the best mix of people, technologies and services available today.

If you would like to know more about Frontier you can visit their website here.

About LeadORS

If you would like to know more about Open Random and Supportive (“ORS”) and Closed, Selective and Controlling (“CSC”) Organisations and people you can visit LeadORS. LeadORS is a methodology created by Thomas Power, Penny Power and Darren Shirlaws which teaches Network thinking in Organisations

Full Disclosure: I have no financial arrangements in place of any kind with Frontier or with LeadORS.

If you find this interesting, please let me know by leaving a comment or sending me an email to jbdcolley[at]aol[dot]com.

Would You Like to Know More About Online Social Media Sales and Marketing?

Click Here to Find Out More About My Video Course – The Social Sales Cycle: 8 Steps to More Sales Through Social Media

Filed Under: Podcasts Tagged With: Digital Coach, Google+, Social Media

Can you be a Linkedin Super Sleuth?

November 20, 2012 by jbdcolley Leave a Comment

Can you be a Linkedin SuperSleuth?

Last week I raised the questions whether Linkedin had missed a trick?

In updating my old business connections using their business cards, I found that the old email addresses were not being picked up by Linkedin and therefore my reconnection requests were not getting through.

I would hope that Linkedin would take some steps to address this minor short coming in their otherwise excellent platform.

Is there another way to reconnect with your older network connections if you have their business card but they have moved job?

I thought I should be able to work round this. So here are my suggestions for a bit of Linkedin Super Sleuthing to solve the problem.

I must stress that I am only advocating these strategies for people you Genuinely know and not as a SPAM tactic.

These suggestions are also alternatives to InMail (of which you may have a limited number) or sending indirect requests through your network which can be a bit tedious for them if done too often.

Using Groups

See if you have any Groups in common. If so, it is relatively simple to go to their profile in the Group and on the right hand side you will see an option – Send Message. It could not be more simple – click on that and send him/her a message explaining that you would like to get in touch again. I would suggest that you explain that you have met when they were working at a previous firm (what ever is on the business card) and that you would like to be in touch again.

Then put in your email address and invite them to send you a connection or alternatively, if they would be kind enough to reply to the message with their current email, you will send them a Linkedin Connection invitation.

What if you have no Groups in Common?

Super Sleuth Tip number Two is to find an open group in which they are a member, join it, repeat the process above and then, gracefully, retire from the Group.

What if they are not a Member of a Group at All?

The next step is to see where they are currently working and check if there is a Company Page on Linkedin for them. If there is and you can find a 1st Degree Connection who works at the company, this will enable you to identify the company’s email format and you can replace the names and send an invitation. This sometimes is problematic if the email format uses secondary initials which you may not know.

No Common Connections?

Don’t stop there yet. The next tip is to go over to the Company’s website and look for a news or press release which often has a contact name at the foot of the release. This too will help you with the email format.

Often email details for the C-Suite are available openly and this is another way to solve the email format problem.

No Luck there either? Try Twitter or Google+

The next step is to go over to Twitter and search for them on Twitter. Many professional people, but not all, have Twitter accounts and you can you can @ them a message saying you would like to connect with them again. If you follow them and then they follow you back you can have a Direct Message (DM) exchange which is private.

If you do not have any luck with Twitter, the next Social Media Platform to try is Google+. Go to your Google + Account and open up your Circles. There is a tab “Find People” which you can click on. Once you recognise the persons profile you can drag them to a new circle. To reach out to them post a comment in your stream under “Share Whats New…” and reach out to them.

If all that does not work?

If this has not enabled you to reconnect, and presumably, you are pretty determined if you have not given up yet, then the simple solution is to call your contact at their company using the number from the company’s website. Not very Web 2.0 but effective!

The last strategy I would suggest is trying their mobile phone as many people try to keep their mobile phone number even if they move companies. You can start by trying a text message and, only if that does not succeed, try a call.

Have you got any suggestions for this issue. If you have I would really like you to share them with me and the Six Minute Strategist Community.

If you want to connect with me on Linkedin – this is a link to my profile. Send me a connection request at jbdcolley[at]aol[com].

Thank you for Joining the Conversation!

Filed Under: Online Marketing Tagged With: LinkedIn, Social Media

Chris Wilkey, Social Media Expert and Disc Jockey, explains the benefits of really understanding and being able to benefit from Facebook Analytics

Don’t Miss An Episode! Subscribe Below:

Using something Else? Copy this Address: https://jbdcolley.com/olpfeed or https://jbdcolley.com/feed/podcast/?wpmfeedkey=1;e975168c39a63e2f7befd9ba8758bf9e

In this Week’s Episode:

Check Out My Courses by Clicking on the Links Below

Udemy: Understanding Strategic Course Design

The Enterpreneurs' Guide: Introduction to Startups

Entrepreneurs Guide to Startup Funding

Entrepreneurs Guide: Social Media Strategy for Beginners

Entrepreneurs Guide: An Introduction The M&A Game

You can find out more about Online Courses at www.Udemy.com

iTunes Rating and Review

Deltina Hay, veteran Web Developer, New Media Expert and Board Chair of the Independent Book Publishers Association, provides some great advice from her Social Media Essentials Courses.

Don’t Miss An Episode! Subscribe Below:

Using something Else? Copy this Address: https://jbdcolley.com/olpfeed or https://jbdcolley.com/feed/podcast/?wpmfeedkey=1;e975168c39a63e2f7befd9ba8758bf9e

In this Week’s Episode:

Check Out My Courses by Clicking on the Links Below

Udemy: Understanding Strategic Course Design

The Enterpreneurs' Guide: Introduction to Startups

Entrepreneurs Guide to Startup Funding

Entrepreneurs Guide: Social Media Strategy for Beginners

Entrepreneurs Guide: An Introduction The M&A Game

You can find out more about Online Courses at www.Udemy.com

iTunes Rating and Review

Comments following the Presentation

Kenzia Digital Salisbury Presentation – 12 Ways to be more Effective with Social Media Marketing

What are the Benefits of Twitter?

Would You Like to Know More About Online Social Media Sales and Marketing?

Would You Like to Know More About Online Social Media Sales and Marketing?

Would You Like to Know More About Online Social Media Sales and Marketing?

Would You Like to Know More About Online Social Media Sales and Marketing?

Would You Like to Know More About Online Social Media Sales and Marketing?

Google’s Social Ecosystem

Engage

Play

Work

Empower

About Frontier Coaching

About LeadORS

Would You Like to Know More About Online Social Media Sales and Marketing?

Using Groups

What if you have no Groups in Common?

What if they are not a Member of a Group at All?

No Common Connections?

No Luck there either? Try Twitter or Google+

If all that does not work?

Would You Like to Know More About Online Social Media Sales and Marketing?

Would You Like to Know More About Online Social Media Sales and Marketing?

What are the Benefits of a Social Media Strategy?

Would You Like to Know More About Online Social Media Sales and Marketing?

Would You Like to Know More About Online Social Media Sales and Marketing?

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