I recently was asked to present a Seminar on Social Media to a Non Profit Organisation, the Recovery Career Service.
The topic was “An Introduction to Social Media”
With their agreement, I have been able to record the Seminar and therefore make the recording and the slide deck available through The Six Minute Strategist Blog for you to enjoy. You can also find all the content through my Tutorials Page on the Menu Bar.
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As the recording is 2 and a quarter hours in length and covers seven topics I have split the seminar into a Six Part Course. The topics and links to the Module Pages are all set out below.
Part 1 Introduction and Part 2 Social Media Manifesto
In Part 1 I introduce the structure of this seven part course and explore the level of experience of my audience.
Part 2 gets us straight into the meat of things. I use a series of frameworks and models to give context to the idea of social media and how to use it. I conclude this section by setting out my five word Social Media Manifesto
Part 3 The Landscape
In Part 3 I demonstrate the complexity of the Social Media Landscape before condensing the problem down to key areas and clarifying where to put emphasis when trying to construct a holistic approach to Social Media
Part 4 Strategy
In Part 4 I set how to create content in a structured and systematic way in order to implement a coordinated Social Media Strategy. I demonstrate how I do this for Text, Images, Audio and Video. I conclude on a brief word on Search Engine Optimisation.
Part 5 RCS Case Study
In Part 5 I discuss my thoughts about how the Recovery Career Service, a not for profit organisation, can use Social Media to engage its prospective audience. The ideas put forward in this module are all mine. The examples I give can be applied to any business or not for profit organisation when considering its own strategy.
Part 6 Tools
In Part 6 I share some of the tools, free and paid, which I use or have considered using to assist me with the implementation of my Social Media Strategy. Where examples are quoted, do not assume I am endorsing the product. I have deliberately stayed away from any affiliate links or suggestions thereof.
Part 7 Tips and Tricks
In Part 7 I round the Course off by sharing with you some of the tips and tricks I have picked up along the way to make my Social Media Strategy implementation easier.
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If you enjoyed this, please leave me a comment in the comments below to tell me what you think.
If you would like to discuss how I might be able to help you and your business with your Social Media Strategy, please drop me an email at jbdcolley[at]aol[dot]com and we can arrange an initial Skype call to discuss the challenges you are facing.
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