Scott Scanlon, the host of the excellent Defining New Media Podcast has been conducting a poll on his website (http://www.youbrandinc.com/blog/) to try to learn more about his audience and what they will benefit from him. I took the poll and he emailed me back (great responsiveness) and posed the following questions – Six questions, Scott! – Thanks just perfect for the Six Minute Strategist.
What exactly your trying to do or who you are trying to reach.
Who is your target market?
Where is the revenue stream?
What is the biggest benefit someone gets with working with you?
What is your target markets desired outcome?
What is your goal in all this?