Six Simple Strategic Steps to Finding the Profit Formula Part 2


Do you want to take control of the Profit from your business?

In Part 1 of this blog post which you can find here, I explained how there were Six Key Variables which generate your business’s profit and if you turn the Profit and Loss Account on its head, you can begin to control the level of profit that your business generates and understand the Profit Formula.

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Six Simple Strategic Steps to Finding the Profit Formula Part 1


Is Profit something that happens to you and your business or is it something over which you can take direct control?

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Introduction to Business Strategy on the 6MS Site – Video


Following my recent major update to the Six Minute Strategist Website to focus on Business Strategy, Online Marketing and Business Technology, I have started to make some introductory videos for the site which I am posting on You Tube including this one introducing my approach to Business Strategy and why, as a business person, it is important and relevant for you.

I thought I would also give you the opportunity to find this video in a Blog post in case you have not yet gone over to the Business Strategy Page.

If you like this post and you would like to get more from The Six Minute Strategistclick here and subscribe to my mailing list.  You will get sent a six part video course on Technology M&A.  Don’t forget, when the Membership Area launches you will be at the head of the queue for the Special Introductory Offer!

Then, please go over to Twitter and Retweet to your followers.

To visit my podcast on iTunes, A Conversation with the Six Minute Strategist, click on the  link.  If you like it please give it a rating, this really helps and if you have time, please leave a comment.

6MS Credit Agencies – the Major Customer you have never spoken to


Listen to my latest phone cast.  In this I discuss the impact Credit Agencies can have on your business and you may have no idea!

Announcing the Six Minute Strategist Strategic Audit – How can this help YOU?

I am delighted to announce the launch of the Six Minute Strategist Strategic Audit

In discussions with clients we are frequently asked a wide range of strategic questions about their business.  We have spent a considerable amount of time collating these in order to produce a coherent and holistic approach to Corporate Strategic Evaluation.

Using a broad range of tools and drawing on over two decades of advisory experience, we have drawn this together into an organised and comprehensive programme.

We are therefore very excited to be launching the Six Minute Strategist Strategic Audit,  offering client companies the opportunity to work with us to conduct a comprehensive Strategic Audit of their business based on the Six Minute Strategy methodology

Who is this intended for?

We believe that this is most applicable to growing privately owned companies or divisions of public companies who want to gain a real insight into their business, how it is positioned and how it is performing.

What does the Audit Cover?



The six segments of the Six Minute Strategist Strategic Audit comprises of six modules – all designed to really get under the skin of the business.

  • Strategic Position
  • Business Analysis
  • Financial
  • Valuation
  • Competitors
  • SWOT

A little more about each of these, although of course, we can’t give you all the detail here.

Strategic Position

How do you stand in the market? We shall look at the position of the company in its market, taking in products and services, customers and competitors

Business Analysis

Is your Organisation unto the challenges of today’s business? A close look at Management, Staff and Shareholders as well as the company’s go to market strategy and competences will come under the microscope.


What do the numbers look like? What do they mean? The goal here is to evaluate past, current and future performance and prospects.


Am I creating real value for shareholders?  How can I do better? The key question that every Entrepreneur wants answered.  We delve deep into the valuation issues which are applicable to your company


Have I got the right strategy to compete?  Otherwise known as Know Your Enemy, using only publicly available information, we make a structured appraisal of your top 20 competitors to help you become more effective.


Strengths, Weaknesses, Opportunities and Threats.  The so what analysis from all the digging and delving above.

Will this be Confidential?

Yes.  John will engage with you as a Partner of IAF Capital.  IAF Capital is Authorised and Regulated by the Financial Services Authority

How do I find out More?

To sign up to the Six Minute Strategist Blog List and reach out to us to learn more click on this link.  If you are already a subscriber or do not want to join the list, please contact John directly by email at john.colley[at]iafcapital[dot]com.  We will get back to you quickly to tell you more about the Six Minute Strategist Audit and how we can work together.

When you call, I will tell you about our introductory time limited Offer on the Strategic Audit Programme.

Oh yes, there are some BONUS elements too….but you need to ask me what they are by emailing me or calling me.  All the details are on my contact page here.