In this blog post I want to share with you my content strategy. This has two purposes; to show you how you can create a content strategy and, secondly, to help you understand where I am coming from and get the most from my site and content.
Objectives
My objective here at the Six Minute Strategist is to provide you with information to help you with your business. This covers strategy, technology and social media.
I have structured the site to help you find the content which is most relevant to you and I achieve this through a combination of Creation and Curation. That is to say, I write original pieces sharing with you my ideas and opinions. I also show you where you can find excellent content out on the web and introduce you to the other bloggers and thought leaders who’s content I enjoy and respect
The content on this site is being continually updated, so if you do not find what you want either come back or ask me to post something which addresses the issue you would like me to discuss.
Social Media Junction – I have decided to use the Social Media section on my site as a structured hub to help you to become more expert in the online world. There is already a huge amount of content out there teaching you “how to…”. As a result I will provide you with the structure of what you need to know and then provide you with links to the best sites and sources I have been able to find. Expect this section to change and evolve quite a lot in the coming weeks.
In order to make the Six Minute Strategist content accessible. I am creating text and audio content and, starting soon, I shall launch 6MS TV to bring you my content on YouTube in video format. I shall also continue to embedded media in my blog posts including more pen casts.
Publishing Schedule
I aim to post every week day.
On Mondays and Fridays I publish my longer blog posts. On Mondays this content is focused on business and technology issues. Going forward, the Friday blog post will focus on Social Media, particularly showing you where you can go to get practical help, advice and “how tos” from a wide range of sources I have found on the internet.
I will structure this so that it is easy to systematically understand social media and what you have to do to improve your engagement.
I am now publishing daily Eye Pieces which are shorter pieces. These too are evolving a structure so that you know what to expect. This is as follows:
- Monday – Book Review
- Tuesday – Topical Item
- Wednesday – Site, Podcast, App or Blog Review
- Thursday – Technology Review
- Friday – Weekly Highlight
For my Subscribers I will provide additional exclusive and free content including my monthly social media report which will go out on the first of every month.
This report will update you with the my personal progress in social media and tell you what specific measures I have taken that month to extend my network, improve my knowledge and enhance my social presence. You will hopefully be able to use these ideas and strategies in your own Social Media strategy. You can subscribe here.
Audio – A Conversation with The Six Minute Strategist
I making my core content available in audio format and it is available on my iTunes channel -The Six Minute Strategist – and at the ipadio.com site. This enables you to access my content through audio if you find this more convenient. You are free to download and share it with your friends and colleagues. If you like this format and the content, please leave me a reveiw on the iTunes site.
Please be patient with my production values, as I learn how to use this form of media
Video – 6MS TV
This is new. As YouTube and video become increasingly more important I am going to embrace this media and bring you the Six Minute Strategist in a video format. I am also very excited about how I can use my iPad and new iPhone 4S to create video content. Again I ask for your patience while I learn how to get the best out of this medium.
Monetisation and Links
A word about this.
This site will remain free. I will use selective advertising and Adsense but hopefully not in an intrusive way. You will find that I will frequently refer you to other sites in order to help you learn about a topic because I these sites will have such good content that it is better for me to recommend them to you than simply redo something they have already done well. The vast majority of these sites will have free content for you.
Please be aware that these third party sites will have their own Monetisation strategies, offers, paid content, membership areas and affiliate links. I encourage you to support them if you decide their content has been helpful but its up to you and I cannot take any responsibility for them or their sites.
On the subject of affiliate links, I will use them on this site although objective of this site is information and not monetisation. Please do use them if you think I have helped you but equally, support the third party sites I refer you to as well if you think they have done a good job for you with their content and information.
If you like this please RT. If you would like to receive more from me, The Six Minute Strategist, please subscribe and join my mailing list. You can comment below or email me at john[at]jbdcolley[dot]com. Please also go over to iTunes and you can subscribe to the “Conversation with the Six Minute Strategist“. Thanks for joining the Conversation!