OCI 135 Livestreaming Facebook and Course Creation with OBS Studio with Ian Anderson Gray

Click Here to Listen to this Episode (33:46)

Today I am delighted to welcome Ian Anderson Gray to the Online Courses Insider Show. Ian is a technical wizard and when I heard that he had found a way to Livestream on Facebook from his Desktop and that the software was free, I had to get him on to the show to discuss his breakthrough. It also quickly became apparent that the OBS Studio software was also potentially a way to create Online Courses without having to invest in Screenflow or Camtasia.

Check out our Free Introductory Tutorial to OBS Studio below

This week’s Guest: Ian Anderson Gray

 

In this Episode you will discover:

  • Why Facebook Live is so important – a real game changer
  • Limits of Facebook Live on Mobile Phones
  • Can you justify the $500 cost of Wirecast?
  • Why OBS Studio is such a good answer
  • How to hook up your screen, video and mic to record
  • How to download OBS Studio
  • How to create “scenes” with multiple input sources
  • How to add text, multiple layers and switch between them
  • How to add images
  • How to share Skype conversations and video
  • How to share Smart Phone video with Reflector 2 or AirPlay
  • How to use OBS Studio for a Periscope broadcast
  • How to create an video course with OBS Studio
  • Discover some advanced settings
  • How to use a 2 monitor set up
  • How to stream to Facebook and record the video at the same time
  • Ian’s OBS Studio Course
  • Why you need a “stream key” to stream to your Profile or Group
  • How to get the most out of OBS Studio
  • Ian’s view of Facebook’s vision for the future
  • How does OBS Studio compare to Wirecast

 

Find out more about Ian on his website: Seriously Social at http://iag.me/

Free Video Tutorial

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Introduction to OBS Studio with Ian Anderson Gray and John Colley

http://jbdcolley.com/OBSFreeTraining

 Just follow this link to access this free video training – approximately 12 minutes.

 

How to Broadcast from your Computer with Facebook Live

Discover Ian’s Online Course by clicking on this Link

http://jbdcolley.com/IAG

Use Coupon Code

The code is OLP20 and gives $20 off making it $39

OBS Studio

You can download OBS Studio by clicking on this link

https://obsproject.com/forum/resources/categories/obs-studio.6/

OLP119 Your Facebook Challenge Solved with Steven Aitchison

Click Here to Listen to this Episode (35:24)

OLP Images 088 Onwards 31.032

In today’s Episode of the Online Learning Podcast, I am delighted to welcome Facebook expert, Steven Aitchison.  Steven is showing his students how to massively increase their engagement and page likes on Facebook and generously shares is experience with the Online Learning Podcast.

[Read more…]

Audience or Influence?

Audience or Influence?

What is more important online?  Audience or Influence?

Is it better to have 10,000 twitter followers or 100 Evangelists?

What does this tell us about our own Social Media strategy?

 

 

 

Would You Like to Know More About Online Social Media Sales and Marketing?

Click Here to Find Out More About My Video Course – The Social Sales Cycle: 8 Steps to More Sales Through Social Media

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Is Anyone out there?

Across the major Social Media Platforms, Facebook, Linkedin, Twitter, Google + etc we are continually being told how many people are “members” and encouraged to go out and convert as many of these members to Fans, Followers or subscribers.

Take a look at this short video in which I introduce the subject…

Does this really make sense?  What does it mean to have 10,000 Twitter followers? How can you “friend” this number of people, when the Dunbar number tells us that the actual number of people an individual can have interactive relations with is 150.

Is this all about Social Proof? Do we chase these numbers to convince others that we some how have significance on social media?  And of course, in so doing, encourage them to join the multitude of fans and followers because clearly the others know something they do not?

Who are these people anyway?  If I look at my “networks” I find that there is actually very little overlap between say my Twitter followers and my Linkedin connections.  Should I be doing more to cross convert one to another?  Would this make me more influential or make any difference to my business?  I doubt it.

Social Media is not a Soap Box! (Click to Tweet)

So what about Influence?

Do you have Kred? or Klout? or a signifcant Peer Index?  Check out the links if you are not sure what I am talking about.

Is it more important to influence your followers and fans than just accumulate them?  Even more important should you try to reach out and connect with Influencers who score highly on these influence measurement platforms, hoping that some of their magic dust will rub off on you?

In my view sharing information and engaging with people who have a common interest in a topic is far more valuable than simply building a follower list.  If you have some value to give and you take the time to blog or tweet or post on Facebook, then you want your audience to gain that value from you and make use of it.  Simply collecting fan and follower notches on the social media bedpost is a waste of your time. (Click to Tweet)

Seth Godin argues in Tribes (Amazon affiliate link) that you only need 1,000 true followers and that influence tops audience any day of the week.  The great thing with Social Media is that you have the tools to create these communities and interact with turning them into your “tribe” in the process?

  • The challenge for business today is how to do this most economically and effectively?  How many networks should you focus on?
  • What type of media should you use?
  • How do you integrate this with your “old style” outbound media?
  • How do you use each platform to best effect?
  • Do you need to become an expert on everyone?
  • How much time is all this going to take?
  • How do I measure the ROI and find out if it making any difference?

Where on earth do I go from here?  Well, if you are facing these questions and challenges and would like to take some initial steps to answering the questions, contact me and we can discuss the challenges you face and how we can address them.

Tell me what you think!  Leave a comment or email me at jbdcolley[at]aol[dot]com.

Thank you for joining the Conversation.

Would You Like to Know More About Online Social Media Sales and Marketing?

Click Here to Find Out More About My Video Course – The Social Sales Cycle: 8 Steps to More Sales Through Social Media

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6MS Eye Piece 16 Sep 2011 – LinkedIn and Facebook Partnership?

I saw an interesting post at ZD Net’s US site which picked up on a surge in LinkedIn’s stock price (up 3.4%) on 13th September 2011.

The market rumour was that Facebook and LinkedIn were going to announce a partnership, probably around a job finding service.

With 750 million people on Facebook and 100m on Linked in that could be a very interesting platform particularly when you combine the social graph information held by the two networks on their users.

However, with Facebook’s privacy issues always a concern for me, I have a posted quite a lot of my CV information on LinkedIn and am quite active there. I have kept Facebook very much at arms length and for friends and family only.  Do I want Facebook to have access to all my LinkedIn data?  What will it do with it?  Will it ask my permission?

I think this is one to watch closely and may not be a marriage made in heaven?  In my view social networks need to chose their dancing partners very carefully!  What do you think?

If you like this please RT.  If you would like to receive more from me, The Six Minute Strategist, please come over to my site and join my mailing list.  You can comment below or email me at john[at]jbdcolley[dot]com.

 

How to Structure a Social Media Strategy in Six Minutes

What is the core strategic framework for a corporate social media strategy?  One of the core objectives of this blog is to cut through the forest of information and sites to clearly identify the trees you need to focus on.  This post will set out the online structure that can form the genesis of a social media strategy.  In the second post of this two part blog post, I will discuss the underlying media and content strategy that works in parallel with this ecosystem.

Lets look at this structure, starting with your home web site.

Would You Like to Know More About Online Social Media Sales and Marketing?

Click Here to Find Out More About My Video Course – The Social Sales Cycle: 8 Steps to More Sales Through Social Media

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Home Web site

Your own website – personal or corporate – should be at the centre of everything you do. There is one very strong reason for this.  You own the website and therefore you completely control its contents and direction.  Leading on from this, your home website is the central foundation of your online brand and this is the core of your strategy – building your on line brand value.

You will need to register your own domain – a .com or .co.uk (for uk based companies and individuals) is probably best and you will need to get this hosted.  I use GoDaddy.com but other hosting agents exist too.

The core tenet of this strategy is that everywhere else you go and establish a presence in the online world, you aim to bring your contacts and your customers back to your home website – where you own them.  From here you can engage with them and in due course monetise them.

Linked IN

This is the clear market winner (at the moment) in the professional online network.  While it is a “social” network, it is better thought of at THE business network. This is where you ought to be able to find most of your suppliers, customers and competitors and where by connecting with them you can expand your reach and increase your presence of mind engagement.

This is not the place to set out a detailed Linked IN strategy but it is important that you set out as complete a profile as you feel comfortable with as it is important to be findable.  Just as important make sure you have links back to your home web site and other key touch points including your blog – when you set it up.

Twitter

This is where the conversations take place but Twitter is already so much more than that. Again, a complex strategy needs to be evaluated and implemented but there is much to learn easily.  Firstly follow your friends, customers, competitors, suppliers, industry guru’s and websites relevant to your industry.  The key reason for doing this is to listen and to learn from them.  What is going on.  What is Hot and what is Not.  Twitter has become one of the best educational tools available for business.

The next step is to build a base of people following you where you can entertain and educate, share and connect with a growing base.  This is not a platform for selling but you can make your network aware of news announcements and new posts of blogs, podcasts and vidcasts to keep them up to date with your business developments.

Facebook

I am still learning how to use Facebook more effectively for business.  However with reportedly 600m people now on the platform, you cannot afford to ignore it.  It is possible to set up pages for your company and to promote these using links and connections to your website, twitter and (I think) Linked IN.  The key point is to first establish the presence and then learn how to use applications which widen the scope of your connectivity and productivity on the platform.

It is important to understand with Facebook that its Terms and Conditions enable Facebook to take ownership of all the content you post on your pages.  This is one of the main reasons NOT to make Facebook your home site on the web but to use it just like any other satellite site to your own home web site.

You Tube

This is the home of video content.  It has significant reach and is one of the leading search engines in its own right.  Again any posts should have links back to your home website.  Furthermore as the search engines cannot search the video content per se, it is important to label and tag your videos to make them visible to the search engine bots.

It is also important not to underestimate the impact video content has and to therefore regard it as an important element of your social media strategy.  The downside is that professional and complex video productions are expensive but you will see from visiting the site that many videos are shot with hand held cameras by amateurs.  I think some post production work is worthwhile but it is possible to find a happy medium between cost and the message.

Niche Network – Ning

While you may not want to spread yourself, your company or your resources too thinly, if you are operating in a niche market, it may be worthwhile hosting or joining a niche community to address this market – and thereby increase your engagement with the market.

A good example of this is Jay Berkowitz’s Internet Marketing Club (I am a member but do not derive any financial benefits from the community).  Jay has built this on the Ning network platform and has exceeded 1,000 members in less than six months.

Geo Location

I have left Geo Location to last because I do not think this aspect of the strategy is applicable to all businesses.  The leading communities are Foursquare, Gowalla and Facebook Places.  If you are a retail business with a strong “bricks and mortar” element to your customer appeal, Geo Location communities can attract business by offering customers benefits to “check in” – which they can only do when they are on your premises.   As well as the gaming element which is fun – becoming the “Mayor” of a location on Foursquare for instance (achieved by being the most frequent checkin within a defined period of time) – discounts and coupons can be made available on your mobile phone or directly to the Mayor as long as they hold the title.

In a broader sense, letting your communities know that you are going to be visiting a particular location or checking in at a trade conference gives you an additional dimension through which to reach out to your audience.

For more thoughts and considerations about content I can strongly recommend (no disclosure required) Scott Scanlon’s podcast Defining New Media Marketing.  He is currently (17th Jan 2011) broadcasting a series on new media content which I have been enjoying and which I believe will help you engage with Social Media by challenging the thinking behind Content – you can find him on itunes or here at his podcast page

If you like this post, please let me know and/or RT.  Any comments on any aspects of the post are always welcome.

Would You Like to Know More About Online Social Media Sales and Marketing?

Click Here to Find Out More About My Video Course – The Social Sales Cycle: 8 Steps to More Sales Through Social Media

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Facebook De-Nationalises Money – The Worlds New Reserve Currency

Imagine the headline….

Facebook Credits – the new Global Reserve Currency!

Dateline 1 April 2013

“The Central Bank of China to day announced that from today it would peg its currency the Renminbi against the Facebook Credit, Facebooks own unit of currency which it only launched less than 18 months ago on 1st January 2012.  Since Facebook now has over 1.5 billion users on its platform and its currency reserves now exceed that of the Central Bank of China, the Chinese Government argued that it is a more stable and less political global anchor point than the hitherto favoured US Dollar.  In New York, the yield on 30 year US government bonds surged to an all time high as confidence plummetted…..”

Friedrich Heyek, the Nobel winning Austrian Economist argued

“Although he had favored central banking for most of his life, in the 1970s he began advocating denationalizing money. Private enterprises that issued distinct currencies, he argued, would have an incentive to maintain their currency’s purchasing power. Customers could choose from among competing currencies. Whether they would revert to a gold standard was a question that Hayek was too much of a believer in spontaneous order to predict. With the collapse of communism in Eastern Europe, some economic consultants have considered Hayek’s currency system as a replacement for fixed-rate currencies.” Library of Economics  and Libertylink here

In his recent and very popular post Thomas Power last year argued persuasively that Facebook might become a bank – see the YouTube video here.  His argument was that the group power of Facebook could disintermediate the banks – offering more competitive lending terms, better lending terms, credit cards, insurance and group buying.  He also pointed out that as peer to peer lending can be done at lower risk, this activity too could be taken over by Facebook.

However, I think it is possible to take this argument one step further – to its logical conclusion.  Facebook issuing its own currency.  Globally at a stroke they would not disintermediate banks but Governments.  People in any location could trade their online and offline goods and services for Facebook Credits (Lets not call them dollars – so 20th Century!).  The strength of this currency would not be subject to the whims of incompetent polititians running huge fiscal deficits with damaged currencies from the Zimbabwean dollar to the Euro!

The exchange rate would be set freely and would be subject purely to supply and demand.  If the local economies are badly run, the offline currency would weaken against the FB Credit and this would incentivise people to switch to only receiving payment for their goods and services online in Credits.

The exchange rate could be set without a buy and sell margin thereby disintermediating currency exchange brokers (and banks) who make money out of our need for different currencies – something now totally unnecessary.  You need to go abroad – fine pay with FB Credits when you are abroad – there is no need to buy foreign currency.

As the rate of exchange moves globally in real time, there is no arbitrage opportunity for forex traders.  Of course, they can take positions and trade in and out of the currency but  the FB Credit would not be open to cynical political opportunism and interest rate maniplulation.

The need for real currency – paper and coin – can also be disintermediated – actually done away with.  By using smart phones and online payments FB credits can be used for the smallest of amounts with an App or for larger amounts by logging on to your FB account and making a transfer.

The reserves that would swiftly accumulate would make Facebook one of the strongest asset backed companies in the world.  Unlike Governments, they have no need to recycle this money into the economy.  They would become a central bank in their own right.

But why stop at Facebook – Microsoft, Ebay, Google any and all of these have the online ablility to offer such a service.  Ebay already owns PayPal after all.  The key winning differentiator is however the numbers – Facebook has all the names and for that reason I believe it would be the winner and become the new Global Reserve Currency for the 21st Century.

Well, a bit off my Six Minute Strategist path but the idea excited me and I wanted to share it with you.  Please tell me what you think? Drop me a comment or an email.  If you really like it – please Tweet it.

On Friday, the Six Minute Strategist returns to normal service – I have a blog post explaining the Social Media Ecosystem for you.